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Chris Irwin
  • Laconia, NH
  • United States
  • Irwin Toyota Ford
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Chris Irwin's Discussions

Digital Marketing Questions

Started Sep 12, 2013 0 Replies

Wanted to get opinions/do’s and don’ts with the following as to what dealers have found that works and potential pitfalls:RetargetingVideo Pre-RollFacebook Advertising (using Polk)Continue

Tags: marketing, digital

VDP

Started Jun 18, 2013 0 Replies

What is the best converting VDP on a dealer’s website that you have seen?Continue

Tags: conversion, VDP

Why Buy

Started this discussion. Last reply by Big Tom LaPointe Jun 10, 2013. 2 Replies

What is the best “Why Buy” you’ve seen for a dealership? New “Why Buy”? Used vehicle? Service? Financing?Continue

Tags: buy, why

Background

Started May 16, 2013 0 Replies

Would you use a white background or a grey background for a photo booth/area?Continue

Tags: booth, photo

 

Chris Irwin's Page

Latest Activity

Chris Irwin posted a discussion

Digital Marketing Questions

Wanted to get opinions/do’s and don’ts with the following as to what dealers have found that works and potential pitfalls:RetargetingVideo Pre-RollFacebook Advertising (using Polk)See More
Sep 12, 2013
Chris Irwin posted a discussion

VDP

What is the best converting VDP on a dealer’s website that you have seen?See More
Jun 18, 2013
Big Tom LaPointe replied to Chris Irwin's discussion Why Buy
"I don't think it could ever be any ONE thing, otherwise that dealer would be selling ALL the cars and all others would copy it. if there is one KEY, though, I think it would be RELATIONSHIP. . . and I see the relationship as a collection of…"
Jun 10, 2013
Chris Irwin's discussion was featured

Why Buy

What is the best “Why Buy” you’ve seen for a dealership? New “Why Buy”? Used vehicle? Service? Financing?See More
Jun 7, 2013
Tony Troussov replied to Chris Irwin's discussion Why Buy
"Warranty Forever"
Jun 7, 2013
Chris Irwin posted a discussion

Why Buy

What is the best “Why Buy” you’ve seen for a dealership? New “Why Buy”? Used vehicle? Service? Financing?See More
May 27, 2013
Chris Irwin posted a discussion

Background

Would you use a white background or a grey background for a photo booth/area?See More
May 16, 2013
Chris Irwin posted a discussion

Mobile

What website company in your opinion offers the best mobile site layout/design?See More
May 11, 2013
Chris Irwin posted a discussion

New Car VDP's

Does anyone have any examples of NEW car inventory merchandised very well to drive VDP’s?1. Competitive Price2. Video3. Quality Pics4. Seller’s NotesSpecifically, I’m looking for dealers who have done a standout job with seller’s notes to customize them to a specific model and preferably the specific vehicle.We are just redoing ours so they are specific to each model. That being said they aren’t specific to that vehicle (eg trim and color) like used car seller’s notes would be. How are dealers…See More
Apr 29, 2013
Big Tom LaPointe replied to Chris Irwin's discussion Salespeople Leveraging Facebook and Linkedin
"Check out https://www.facebook.com/christopher.neumann.3954?ref=ts&fref=ts  Chris is a longtime friend who sells Chevy at a sister store where I was years back. Hurry and friend him because he is up to 4992 and I think the cap is 5k. He…"
Apr 13, 2013
Big Tom LaPointe replied to Chris Irwin's discussion Website
"I am forwarding this to a colleague at iAutoMarketing who specializes in microsites and has done great work for me when I was in dealerships. Look for contact from Chris Price or Chris Hayes - call Chris Hayes at 813-967-4798 Their website:…"
Apr 13, 2013
Chris Irwin posted a discussion

Website

I’m looking for a company to build 3 websites/microsites (mobile version included) for my Bodyshop, Quicklane, and a Credit Challenged related site. Any suggestions of comapnies that do a good job with SEO, unique content, and flexibility?See More
Apr 13, 2013
Chris Irwin posted a discussion

IT Manager

Does anyone have a good generic IT Manager’s job description and pay plan they could share?See More
Mar 24, 2013
Chris Irwin posted a discussion

Gas Reconciliation

What is your store’s process for gas reconciliation?See More
Mar 1, 2013
Chris Irwin posted a discussion

Retargeting and Video Pre-Roll

Has your dealership used retargeting/behavioral marketing and/or video pre-roll with any success? What company did you use?See More
Feb 17, 2013
Chris Irwin posted a discussion

Has anyone had any luck with...

Has anyone had any luck with any of the following? The BJ’s Auto Buying Programhttp://www.bjsauto.com/home.aspx Cars For Salehttp://www.carsforsale.com/ Mojo Motorshttp://www.mojomotors.com/See More
Jan 20, 2013

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Irwin Toyota Ford
What is your current position within your organization?
VP
What is your company website?
http://www.irwinzone.com
How did you specifically hear about dealerELITE? If referred, who?
kain automotive
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Toyota Ford dealer in central NH

Comment Wall (1 comment)

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At 11:18pm on October 7, 2010, Ken Luna said…
Chris, if you (or anyone else in this forum) would like a Go To Meeting overview of our offerings both Text and Call/Web Tracking please email me at kluna@teletextsolutions.com and let me know when a good time would be for you.

Thanks, Ken Luna
 
 
 

Blog Posts

5 Specials Pages Customers Will Avoid (And may never visit again!)

Posted by Eric Miltsch on December 7, 2016 at 6:38pm 0 Comments

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t…
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LENNY GETS A DO-OVER

Posted by James A. Ziegler on December 7, 2016 at 2:00pm 0 Comments

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my…

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The Big Easy Survival Guide for NADA100

Posted by Joseph Little on December 7, 2016 at 12:57pm 0 Comments

 

Chapter 1: Get Prepared

 

It’s time to get ready for…

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A Simple Checklist To Prevent Employee Theft

Posted by Erik S. Nachbahr on December 7, 2016 at 9:55am 0 Comments

Here's a scenario that unfortunately many…

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Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 9:10am 1 Comment

In their new book, …

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Why is it important to give yourself and ideal Christmas gift?

Posted by Megan Bridges on December 7, 2016 at 4:14am 0 Comments

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

 

1. You have…

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