Larry Barditch
  • Miami, FL
  • United States
  • Warren Henry Auto Group
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  • Cary Bell
  • Jason Horn
  • Ian Nethercott
  • Stan Sher
  • David T. Gould
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Larry Barditch's Discussions

My 2013 SEO playbook

Started Dec 27, 2012 0 Replies

As I'm finishing my 2012 year end recap, successes and failures alike, it's also time to construct my 2013 map. With google releasing a zoo of animals, and ever changing algorithms and landscapes, I…Continue

Tags: google, 2013, SEO

Don't change your CRM, change your CRM culture !

Started this discussion. Last reply by Pete Specht Oct 9, 2012. 4 Replies

I've spent the recent weeks looking for the "perfect" CRM tool.  I found one with a great bell, another with an amazing whistle, and the one I especially liked had the shiniest widget I've ever…Continue

Automating your PPC can boost ROI

Started this discussion. Last reply by Matt Staton Jul 23, 2012. 3 Replies

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns…Continue

 

Larry Barditch's Page

Latest Activity

Larry Barditch commented on Stan Sher's blog post Technology Assisted Objection Handling
"Great article...as always.  I would like to make a reference to some of the tools you mentioned. AutoVisor and Real Deal are icons on a dealers VDP page and DO require a consumer to click through to discover more info about the vehicle.…"
Oct 7, 2013
Larry Barditch updated their profile
Jun 1, 2013
Larry Barditch posted a discussion

My 2013 SEO playbook

As I'm finishing my 2012 year end recap, successes and failures alike, it's also time to construct my 2013 map. With google releasing a zoo of animals, and ever changing algorithms and landscapes, I started to change how I think about search engines. Sure I will maintain the "best practices" of creating unique & accurate page titles, optimizing content, improve SERP visibility with semantic markup, implement social media tactics, optimize map listings, build out mobile pages, optimize IYPs…See More
Dec 27, 2012
Pete Specht replied to Larry Barditch's discussion Don't change your CRM, change your CRM culture !
"Very true Chris! Knowledge is not enough."
Oct 9, 2012
Larry Barditch commented on Bob Carmack's blog post Consistency Is The Mother of Success
"I send out a "monday motivational" every week to my organization.  I liked this so much, I will include it next week.  Thanks for sharing !!!!!"
Sep 27, 2012
Larry Barditch is now friends with David T. Gould, Stan Sher and Ian Nethercott
Sep 27, 2012
Stan Sher replied to Larry Barditch's discussion Don't change your CRM, change your CRM culture !
"While there are CRMs that are way better then others in terms of functions, ease of use, support, etc.  It all starts with how you work in the store.  Great post.  It is all about the culture."
Sep 26, 2012
Larry Barditch's discussion was featured

Don't change your CRM, change your CRM culture !

I've spent the recent weeks looking for the "perfect" CRM tool.  I found one with a great bell, another with an amazing whistle, and the one I especially liked had the shiniest widget I've ever seen.  All kidding aside, there were several that had great options that could make our dealer group perform at a higher level.  But as the search unfolded, so did the daily tasks of salespeople not sourcing leads correctly, managers not confirming appointments, assignments mis-assigned, and NOBODY…See More
Sep 24, 2012
David T. Gould replied to Larry Barditch's discussion Don't change your CRM, change your CRM culture !
"PERFECT Larry! "Salespeople & managers need to understand the back end of CRM and the triggers involved to making the complete cycle of prospect -to-owner-to-repeat customer." is DEAD ON... Good Selling, DTG"
Sep 24, 2012
Larry Barditch posted a discussion

Don't change your CRM, change your CRM culture !

I've spent the recent weeks looking for the "perfect" CRM tool.  I found one with a great bell, another with an amazing whistle, and the one I especially liked had the shiniest widget I've ever seen.  All kidding aside, there were several that had great options that could make our dealer group perform at a higher level.  But as the search unfolded, so did the daily tasks of salespeople not sourcing leads correctly, managers not confirming appointments, assignments mis-assigned, and NOBODY…See More
Sep 24, 2012
Larry Barditch commented on Victor E Berkey's blog post Ending Strong!!
"One thing I've done in the past is highly incentivize salespeople to START strong.  I have found this takes some of the pressure off the monthly annoying FINISH STRONG speeches.  We, as an industry, have created the perception in…"
Jul 23, 2012
Larry Barditch replied to Larry Barditch's discussion Automating your PPC can boost ROI
"Good advice my friend.  Here is a good link directly to google ad words help regarding "negative" key words :  http://support.google.com/adwords/bin/answer.py?hl=en&answer=2453972"
Jul 23, 2012
Matt Staton replied to Larry Barditch's discussion Automating your PPC can boost ROI
"Good article.  On a related note save a lot of money by using negative keywords :  )"
Jul 20, 2012
Larry Barditch posted a discussion

Automating your PPC can boost ROI

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will not meet…See More
Jul 20, 2012
Larry Barditch posted a blog post

Automating your PPC can boost revenues

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will not meet…See More
Jul 20, 2012

Larry Barditch just added their location.
(via Member Map)

Jul 20, 2012

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Warren Henry Auto Group
What is your current position within your organization?
Director of Sales & Marketing
What is your company website?
http://Warrenhenryauto.com
How did you specifically hear about dealerELITE? If referred, who?
Auto trader DAB
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Constant improvement!

Larry Barditch's Blog

PureCars wins Driving Sales "Most Innovative Product 2013" award

Posted on October 17, 2013 at 9:30am 0 Comments

Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 @ Driving Sales Executive Summit.  The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business Development,…

Continue

Automating your PPC can boost revenues

Posted on July 20, 2012 at 4:01pm 0 Comments

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.

Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will…

Continue

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