Mike Gorun
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun posted a blog post

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started in creating a fight club of your own.   First, I’m not talking about the fight club that involves…See More
Dec 4
Mike Gorun posted a blog post

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, one thing I find that many businesses fail to analyze -- and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality.   Customers may love you and love your staff; they may keep coming into your beautiful facility packed with all kinds luxuries.…See More
Nov 28
Mike Gorun posted a blog post

Sometimes It’s the Small Things that Matter Most

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people away. Perhaps the bathroom was dirty, or the water cooler was empty. Or it could be…See More
Nov 21
Mike Gorun posted a blog post

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide a truly great customer experience.  According to …See More
Nov 14
Mike Gorun's blog post was featured

The Key to Modern Customer Loyalty

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many…See More
Nov 8
Mike Gorun posted a blog post

The Key to Modern Customer Loyalty

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many…See More
Nov 7
Mike Gorun posted a blog post

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees an upsurge in repair orders in preparation for a road…See More
Oct 31
Mike Gorun's blog post was featured

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction as the customer interprets the salesperson as deceptive when, in fact,…See More
Oct 24
Mike Gorun posted a blog post

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction as the customer interprets the salesperson as deceptive when, in fact,…See More
Oct 24
Mike Gorun posted a blog post

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue -- so why is it…See More
Oct 17
Mike Gorun posted a blog post

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail find themselves working long hours, under stressful conditions, with hardly any free time to see their families or enjoy other activities.  In our industry, many managers are under a lot of stress. The stress of production can wear a person out– whether that’s…See More
Oct 10
Mike Gorun posted a blog post

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing.  Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both retention and acquisition to grow. But what if I told you…See More
Sep 29
Mike Gorun posted a blog post

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into the PrePaid Maintenance equation?   Ride-sharing – even as a secondary source of…See More
Sep 19

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Performance Loyalty Group, Inc
What is your current position within your organization?
Managing Partner/CEO
What is your company website?
http://www.performanceloyalty.com
What is your Facebook page/URL?
http://https://www.facebook.com/PerformanceLoyaltyGroup
How did you specifically hear about DealerELITE? If referred, who?
invitation on Linked In
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
conversations with dealerships related to customer loyalty and retention

Mike Gorun's Blog

The Fight Club: Why Your Dealership Should Have One

Posted on December 4, 2017 at 10:33am 0 Comments

I know that in writing this article, Im completely violating the first rule of the fight club. However, my guess is that your dealership doesnt have one, so Im willing to risk…

Continue

The Essential Ingredient to Customer Loyalty

Posted on November 28, 2017 at 9:25am 0 Comments

When it comes to customer loyalty, …

Continue

Sometimes It’s the Small Things that Matter Most

Posted on November 21, 2017 at 9:45am 0 Comments

In building customer loyalty…

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You Don’t Have to Be Company 2nd to be Customer 1st

Posted on November 14, 2017 at 9:13am 0 Comments

While today’s businesses understand the need to provide a…

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