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Mike Gorun
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun posted a blog post

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on…See More
yesterday
Mike Gorun posted a blog post

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.  However, a customer can have an incredible…See More
Jun 20
Mike Gorun posted a blog post

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the market right now are fidget spinners. In case you don’t know what fidget spinners are, they are little spinning toys that you hold between two fingers and… well… spin. Sounds like something similar to playing with a cardboard box, right? And some people think that’s about right. However, many…See More
Jun 13
Mike Gorun posted a blog post

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an article on CustomerThink got me thinking, as it warns businesses they should be concerned if customers are NOT complaining.   The reasoning behind this is…See More
Jun 6
Mike Gorun posted a blog post

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to it – whether consciously or subconsciously.   When enough people develop the same opinion, that steak restaurant becomes…See More
May 30
Mike Gorun's blog post was featured

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 23
Mike Gorun posted a blog post

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 23
Mike Gorun posted a blog post

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their…See More
May 16
Mike Gorun posted a blog post

Clever Interactions with Customers Create Customer Loyalty

As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time. In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online,…See More
May 2
Mike Gorun posted a blog post

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He…See More
Apr 25
Mike Gorun posted a blog post

Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar Munoz, poor…See More
Apr 18
Mike Gorun posted a blog post

Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive –…See More
Apr 11
Mike Gorun posted a blog post

Porsche Plans to Bring some Disney Magic to its Dealerships

It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an article in…See More
Apr 4
Mike Gorun posted a blog post

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every month. But, at his dealership’s 5-year anniversary, he decided to…See More
Mar 28
Mike Gorun posted a blog post

Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month –…See More
Mar 21
Mike Gorun posted a blog post

The Customer Experience That Wasn’t

Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off -- attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes wrong? Imagine if a couple…See More
Mar 15

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Performance Loyalty Group, Inc
What is your current position within your organization?
Managing Partner/CEO
What is your company website?
http://www.performanceloyalty.com
What is your Facebook page/URL?
http://https://www.facebook.com/PerformanceLoyaltyGroup
How did you specifically hear about DealerELITE? If referred, who?
invitation on Linked In
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
conversations with dealerships related to customer loyalty and retention

Mike Gorun's Blog

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Posted on June 27, 2017 at 9:46am 0 Comments

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…

Continue

The End May Matter More Than The Beginning

Posted on June 20, 2017 at 9:49am 0 Comments

The business world – and the automotive industry – has started to see…

Continue

What’s Your Company’s Fidget Spinner?

Posted on June 13, 2017 at 9:41am 0 Comments

The most popular “thing” on the…

Continue

Make Sure Your Customers Complain

Posted on June 6, 2017 at 9:37am 0 Comments

An interesting title for a blog, I know. But an…

Continue

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Blog Posts

How Much Does It Cost To Develop a Chat App like WhatsApp?

Posted by Alex Black on June 29, 2017 at 8:37am 0 Comments

The most blowing question ever! How much does it cost to develop a chat app like WhatsApp including the front-end and back-end works? Read and calculate expenses: …

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Car Segment Depreciation Slowed Last Week

Posted by Black Book on June 28, 2017 at 3:26pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Lessons the Automotive Industry can learn from the 2016-17 NBA’s MVP - Russell Westbrook

Posted by Alan Ram on June 28, 2017 at 12:33pm 0 Comments

Lessons the Automotive Industry can learn from the 2016-17 NBA’s MVP - Russell Westbrook

By: Alan Ram…

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Earn much more Cash by Selling Used Trucks through Vehicle Wreckers

Posted by Samuel on June 28, 2017 at 5:20am 0 Comments

Image result for wrecky.com au

The proud truck owners do delight in the contentment of checking out. But there might be a price for the entire thing and also a pleasing experience is not without the cost due to the reality also the premium truck does…

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