2012 is here….and your dealerships soft little underbelly is showing!!!

2012 is here……and your dealerships soft little underbelly is showing!!!


It is time to modernize your thinking and TAKE CONTROL!!


The time has come to take control of your dealership, your departments, your data and yourselves!!


It’s time to mold “old school basics” with “new school” tools and technologies….


I’m speaking of your processes…or lack of processes…


I’m speaking about correctly training all employees on a daily basis….so that you stop having a massive turnover of people…..


I’m speaking about having a REAL plan for retaining your database of customers…


I’m talking about improving your team’s motivation and morale by having a policy of open and honest communications between all departments……


I’m talking about getting your employees participation in identifying and correcting all profit leaks and customer leaks throughout the dealership….


I’m talking about truly embracing tools and technologies that can move you forward in today’s marketplace….


Or how about perfecting the solid core basics of customer interaction by your employees??...every customer, whether it be in the showroom, on the service drive, on the phone or over the internet still needs to be acknowledged warmly…..asked about their wants and needs….have the product or service presented to them….and shown a great value for their hard earned dollar….


The time has come for you to look in the mirror and check your egos at the door….


Your dealership is spending money on advertising and marketing…..but what about spending money on training and educating all of your people??....for if you don’t train and educate your people on how to take care of the customers….you won’t have any customers….


When was the last time you upgraded your own skills and abilities??


When was the last time you went to a seminar with your team in an effort to improve your dealerships processes and profits??


Dealerships have rested on their laurels…..the days of doing things “the same way as we have always done” has ended….


Most dealerships have a lack of process…or if the dealership has a process…no one is held accountable for the execution of it.


Most dealerships do not have “defined” roles for their employees….no one knows exactly who is responsible for what at any given time….


Most employees could not tell you what the dealership’s “mission” statement is or what it’s “culture” is all about…..


The time has come to take MASSIVE and SERIOUS action in getting yourself and your dealerships future in focus!!


Because if you fail to take MASSIVE action….NOW….you are in danger of extinction…..


The time is now to create a real culture and a real synergy between all departments and all employees….


The time is now to seek out solid training and expertise on all of the shortcomings of your dealership….


Don’t wait….don’t hesitate….the clock is ticking…..




About the Author: From a Salesperson to a Dealer, I have a vast amount of experience in all areas of the automotive environment.


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Comment by Jim Kristoff on January 10, 2012 at 11:56am

Thanks Marsh!!

It is time to stand up and take action!!!!

Comment by Marsh Buice on January 10, 2012 at 11:54am

Jim, great slap post (I posted earlier, but I guess I forgot to hit the ADD button). We've been in our cocoon long enough, its time we come out and begin flying. We've got to set audacious goals and work like hell to accomplish it. You've hit it on the head, embrace new technologies with our proven experience. The new frontier is based on what we do-standing around bitching about the way it used to be will make you a Standout alright...stand out in the cold. Great blog brother!!

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