My Grandma invented SEO before online!

Andrew Myers reminds DealerELITE members that the only reason to advertise any of your products or services is to sell! - not to just promote the ad. If your ad doesn't attract the kinds of customers you want for your store, it won't matter how many people ultimately see it. Andrew Myers from WhatsNext Media shares a story about when he first learned this valuable lesson; from his grandma "Optimizing" her ads for garage sales.

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Comment by NANCY SIMMONS on March 5, 2012 at 2:17pm: So sorry for your loss, Andrew! Grandma's are special people... I am certain she is optimizing her social skills in a heavenly place! <3

Comment by Andrew Myers on March 5, 2012 at 1:50pm: My grandma from this video passed away this weekend. What an awesome little old lady. She will be missed.

Comment by Thomas Mitchfield on January 16, 2012 at 1:59pm: I couldn't agree more! Stores stay in business by making money / profit. Profit is what happens when the customer has a good customer experience. Online or in your store!

Comment by Andrew Myers on January 16, 2012 at 1:44pm: @ryan, I would even say that if your sales process delivers bad customer experiences, SEO only further exposes that weakness... It IS a numbers game, but I don't like that math.

Comment by Ryan Gerardi on January 16, 2012 at 12:35pm: Your question: Is SEO more important than TLC?

My response is "No it is not."

Nothing will ever be better for your business than positive word of mouth and referrals. The best SEO performance in the world will not replace continually bad customer experiences.

Comment by Troy Spring on January 10, 2012 at 5:06pm: Well done

Comment by Daniel Fontaine on January 9, 2012 at 4:51pm: Very nice Andrew!

Comment by Andrew Myers on January 9, 2012 at 2:26pm: Hahah, she taught me: "Clothes for Gross!"