BREAKING NEWS - NADA Ford Dealer Meeting Summary

Summary NADA Ford Franchise Dealer meeting
February 5, 2012


  • Average Ford Dealer Net Profit in 2011 was $642,000
    • Up 34 percent from 2010
  • 2011 Ford Market Share 13.4 percent in 2011
  • New "My Ford Touch" coming in Spring and will be in all New 2013 vehicles
  • Ford is going to web based ordering system by year end
  • Ford continues to focus on making Ford Cars Best of the Best
  • Ford Credit: "Contract Volume"
    • Red Carpet lease's in 2011 were up 77 percent in 2011
    • New retail contracts up 17 percent
    • Ford Credit committed to supporting Higher Loyalty and to Manage Trade Cycles


Ford Inventory:

  • Ford promises plenty of 2013 Ford Fusion inventory out of the gate


CPO:

  • Ford has enhanced the CP0 program with better warranty, training and marketing. There is a dedicated team focused only on this program


Ford announces Ford Assistance Program:

  • Increase allocation
  • Architectural Design service
  • Capital Loan Through Ford / Ford to pay first 2 years of interest
  • Recent project will not be included


Product:

  • 10 of 16 name plates will offer ECO Boost by the end of the year


Ford to offer iPad application in Ford showrooms by Spring:
the Ford Showcase Application




 

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Comment by Troy Spring on February 11, 2012 at 10:45am

Just really great stuff.  Rick, I also have a few Ford Dealers that I feel are very optimistic.  It is fun to see it have so much momentum.

Comment by Rick Burton on February 8, 2012 at 11:14pm

I find it interesting as a Service Department Consultant that most of my clients right now are Ford Dealerships.

I believe as dealers they feel better about now and the future...............is this true?......those of you Dealers?

Comment by Kevin "Friend Me" Bradberry on February 6, 2012 at 12:03pm

:)

Comment by Tim Byrd on February 6, 2012 at 10:39am

It's hard to beat great leadership. Good job Ford!!

Comment by Craig Lockerd on February 6, 2012 at 8:22am

WOW!

Comment by Bill Gasson on February 5, 2012 at 5:40pm

I am a Ford fan myself , having run a ford store for several years. Their truck line is superior, the car's haven't turned the corner yet, I also respect the fact that they didn't take any bail out. However the Import's , Honda , Toyota and Nissan are heavily gaining market share ? 

Comment by Noel Walsh on February 5, 2012 at 4:34pm
I have to say I love being with Ford. After coming from a Ford family, driving the product my whole life, and selling the product the last 12 years hands down they are the best. You still have to love the fact they are an American company, and we get to decide who our CEO is, and we didn't take the bail out. How can you get any better than that?

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