Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet!

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Ha! Good job. Sorry I did not know about them before, I'll have to seek them out.
All...

Can you share how you train your sales and service writers to create value?


Ron Terry said:
All...

Can you share how you train your sales and service writers to create value?

Not in two sentences Ron! my e-mail address is jerry23sales@gmail.com, if you wish you can drop me a line and I would be happy to offer some advice!


Dan Creamer said:
Train new hires for two weeks on the steps to a sale and prospecting; include massive amounts of video roll play. Insist that they obtain their first three appointments through prospecting (no immediate family) and that those appointments actually show and at least one is sold before allowing them to work the floor.
Make and use flash cards throughout the store with an objection on one side and two word tracks on the other. Include service and parts salespeople.

Sound Advice. The two week investment really pays off. They should do some mystery shopping too, see the process and competition from a customer point of view.
The 5 Simple Rules of Training 1. Make It Continuous (remember, training is a process, not an event) 2. Make It Relevant. 3 Make It Actionable 4. Make It Adaptable 5. Make It Enjoyable.
"If you want to be successful, learn to work harder on yourself than you do on your job."

"New life always begins with labor."

"Leaders are readers."

- All are courtesy quotes of the late Jim Rohn.
1) Don't just tell us how to do it, SHOW us.

2) Teach the Intangibles, not just the basics. Everyone learns differently so use repetition with role-playing/simulations, animations, and round table analysis.

3) Make it fun, don't be boring. Use humor to engage the ADD salesperson.

Remember, Training is not learning. Learning is an element of training but training is conditioning.
Properly designed, integrated and uniformaly enforced sales/service processes will train by doing in a repetetive manner using best practices to build habits that will be retained faster and stronger than any training class.
Make sure your employees know the benefits they get out of training. An employee who wants to be trained will learn and retain more than one who is just doing it because somebody told him/her they had to.

Tom Hopkins may have summed it up best, "You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset."
Use dE videos in your sales meeting. The information is free and is a good change of face. Your people will listen.
Put on paper and make it a process

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