Industry Language.....Really,why do we still talk this way??????
- An "Up" is someone who walks on the car lot. A customer!
- A "Beback" is a customer who leaves without buying, and comes back at a later date.
- A "Laydown" is a customer who buys at whatever price the salesperson quotes.
- A "Roach" is how car salespeople refer to people with bad credit!
- A "Get-Me-Done" is somebody who has borderline credit at best, and will take almost any vehicle at any terms just to get financed.
- The "Bump" is where the Sales Manager sends the salesperson back out to get a higher price, or to "Bump" the customer for more money!
- A "Lowball" is an unrealistically low price that the salesperson gives the customer before the customer leaves to shop price at another dealer.
- "Upside Down" is when a person owes more money on their trade-in then the vehicle is worth.
- "Negative Equity" is related to Upside Down above. It is the amount that you still owe on your car loan after subtracting how much you are actually getting for your vehicle.
- "Positive Equity" This is when your trade-in is actually worth more than the amount you owe on it. Needless to say, this doesn't happen very often!
- "Croak and Choke" pertains to the Finance Manager selling Credit Life Insurance and Disability Insurance on the car loan!
- To "Brick" somebody, or to "Spot Deliver!" Car salespeople are so worried that you'll change your mind once you buy a vehicle, that they want you to take it NOW! Very often, the dealer will have the customer sign bank papers before the loan is officially approved, just to get the customer down the road.
- "Buyers are Liars!" Every car salesperson is instilled with this belief!
- "The T.O." If one salesperson can't close you he or she will T.O. you or turn you over to a Manager or a Closer, who in turn might T.O. you to someone else, and someone else again until you buy.
- "A Packed or Loaded Payment!" Packing or loading payments is a slang term used to describe a practice used by the auto industry to get customers to agree to purchase additional products, such as credit insurance, service contracts, chemical protectants, and security devices, without revealing their true impact on their monthly payments.
Packing is played out when a customer finances their vehicle through the dealer. A customer agrees to a purchase the car at a monthly payment that is much higher than what is needed to cover the price of the vehicle. That creates a "pack" or room in the payment to add in the optional products....of course without the customer knowing he's actually paying more for the extra stuff!
- "Buyers Remorse!" This is when a car buyer starts having second thoughts about the car purchase. Once the euphoria of getting a new or different vehicle wears off, a person begins wondering if they got ripped-off, did they do the right thing, can they really afford the payments and on and on it goes. There are countless reasons a person second-guesses themselves.
Car sales people call this "Buyers Remorse" or "Coming Out of the Ether!" This is the sales person's worst nightmare, because this is when the buyer starts looking for ways to back out of the car deal.
- "A Today Buyer!" This is a customer who is prepared to purchase a vehicle the same day they enter the dealership. The large majority of buyers are not in this category. Most people want to think it over and look around before making a decision.
However, it is the car sales person's job to turn you into a "Today Buyer!" They are trained in techniques that do just that. They have a Selling System in place that is designed to take control of you, culminating in you taking delivery of your new or used vehicle before you leave the dealership. They will go to great lengths to put you in that vehicle "today" including doing a Spot Delivery! BEWARE!
- "ACV" This stands for Actual Cash Value. This is what dealers use when referring to the amount of money they are actually putting in a trade. They have to differentiate this number from what they tell the customer. Very often the customer is led to believe that he is getting more for his trade than what the ACV is!
- "Quarterback" Car salespeople hate it when you bring someone with you to to the car dealership to help you negotiate a deal. For example a young woman may bring her father to help her. Or she may bring another relative or even worse...a boyfriend. They call these people "quarterbacks!"
Replies to This Discussion
-
Permalink Reply by Craig Lockerd on
-
Feel free to add more.....
-
-
Permalink Reply by Richard Emmons on
-
I think way back they started using this lingo so the customer did not know what they were talking about.
Like a nickel over. $500
-
-
Permalink Reply by Richard Emmons on
-
Co pilot. Someone who cosigns for the buyer.Stiff. Someone who has bad credit.De-horse. Having someone leave their trade at the dealership and drive the new one overnight.Cirb the trade. Someone that sells the trade for profit out side the dealership.Sled. A customers trade that is in bad shape.Walk in. A guest that comes in with out the help of advertising.Straw. Someone that buys the car in there name for someone else.Skate. A sales person who takes another salespersons customer.Launch. To get rid of a customer.Front end. The gross profit achieved on the vehicle before finance.One legged up. Someone who does not have their spouse with them.
-
-
Permalink Reply by Thomas A. Kelly on
-
-
-
Permalink Reply by NANCY SIMMONS on
-
I despise "Used Car slang", especially when it is thrown around in the presence of the client...even when the client himself/herself attempt to use it. I remember hearing a used car manager one morning, tell a young lady he had his "balls to the walls" with her trade....He was not working there by lunchtime.
Your car needs new sneakers and a Jean Nate, (tires and a full recon)...another one that just came to mind...haven't heard it in years!
I feel that negative and postive equity are acceptable terms to use, most understand this... "Upside Down"...no...carries a lot of negative connotations.... client screeches and immediately "struggle drugs" (hormones expelled throughout the body which cause signs of anxiety, sweaty palms, increased heart rate, etc) are released!
Maintaining professionalism while choosing words for your dialect is critical, but remember not to talk above or beneath the client in front of you!
-
-
Permalink Reply by Craig Lockerd on
-
I agree 100%....just as simple as a word you used in your first sentence..."Client" rather than "up"...minor,some may say?...I say culture has to change!
NANCY SIMMONS said:
I despise "Used Car slang", especially when it is thrown around in the presence of the client...even when the client himself/herself attempt to use it. I remember hearing a used car manager one morning, tell a young lady he had his "balls to the walls" with her trade....He was not working there by lunchtime.
Your car needs new sneakers and a Jean Nate, (tires and a full recon)...another one that just came to mind...haven't heard it in years!
I feel that negative and postive equity are acceptable terms to use, most understand this... "Upside Down"...no...carries a lot of negative connotations.... client screeches and immediately "struggle drugs" (hormones expelled throughout the body which cause signs of anxiety, sweaty palms, increased heart rate, etc) are released!
Maintaining professionalism while choosing words for your dialect is critical, but remember not to talk above or beneath the client in front of you!
-
-
-
The primary reason, I am guessing, we "still talk this way" is to provide the most amount of information in the least amount of words/time.
For the 19 Industry language terms cited above, you used 806 words to define them.
Sometimes the shortcut term used backfires and requires additional words to clarify when there is a potential for multiple meanings like "shooter". Is he really a man of means and can pretty much do as he pleases or is he a shooter in his mind only. I get tripped up on that one all the time.
There is also the feeling of having arrived in an industry....when you can finally have a beer after work with your peers and toss around acronyms, terms and jargon with the best of them without fear of not understanding or being misunderstood. "I'll have another Bud please", now that is living!
-
-
Permalink Reply by christopher nelson on
-
This is a great write up for some of the new sales people out there,very true
-
-
Permalink Reply by Craig Lockerd on
-
Thanks Christopher,we agree the new salesperson needs to start out the right way...and not develop some bad habits that have been around far to long
christopher nelson said:
This is a great write up for some of the new sales people out there,very true -
-
Permalink Reply by Craig Lockerd on
-
lol...good insight Thomas.....and of course those 806 words {I can't believe you counted them} are definitions for the slang,but "Roach?".....I think one of my main concerns is that clients actually hear this slang while they are at the dealerships....
Thomas A. Kelly said:
The primary reason, I am guessing, we "still talk this way" is to provide the most amount of information in the least amount of words/time.
For the 19 Industry language terms cited above, you used 806 words to define them.
Sometimes the shortcut term used backfires and requires additional words to clarify when there is a potential for multiple meanings like "shooter". Is he really a man of means and can pretty much do as he pleases or is he a shooter in his mind only. I get tripped up on that one all the time.
There is also the feeling of having arrived in an industry....when you can finally have a beer after work with your peers and toss around acronyms, terms and jargon with the best of them without fear of not understanding or being misunderstood. "I'll have another Bud please", now that is living!
-
-
-
Microsoft counts for me when I run out of fingers.....Consumers should never hear or overhear the slang in any industry ...as far as we, the dealership personel not using it in our closed circles???...it will always be part of our culture as it is for most industries....We can not help ourselves as evidenced by Nancy...she does not like the use of "used car slang" and in her post she pops a new one on me while making her point: "...... client screeches and immediately "struggle drugs" (hormones expelled throughout the body which cause signs of anxiety, sweaty palms, increased heart rate, etc) are released!
In the context that the term was used, I would consider it slang.
Nancy makes a great rule to follow, "....but remember not to talk above or beneath the client in front of you!"
My opinion and a buck will get you a coffee most places.
Craig Lockerd said:lol...good insight Thomas.....and of course those 806 words {I can't believe you counted them} are definitions for the slang,but "Roach?".....I think one of my main concerns is that clients actually hear this slang while they are at the dealerships....
Thomas A. Kelly said:The primary reason, I am guessing, we "still talk this way" is to provide the most amount of information in the least amount of words/time.
For the 19 Industry language terms cited above, you used 806 words to define them.
Sometimes the shortcut term used backfires and requires additional words to clarify when there is a potential for multiple meanings like "shooter". Is he really a man of means and can pretty much do as he pleases or is he a shooter in his mind only. I get tripped up on that one all the time.
There is also the feeling of having arrived in an industry....when you can finally have a beer after work with your peers and toss around acronyms, terms and jargon with the best of them without fear of not understanding or being misunderstood. "I'll have another Bud please", now that is living!
-
-
Permalink Reply by Craig Lockerd on
-
Love and respect your opinions,Thomas...keep em coming!
Thomas A. Kelly said:
Microsoft counts for me when I run out of fingers.....Consumers should never hear or overhear the slang in any industry ...as far as we, the dealership personel not using it in our closed circles???...it will always be part of our culture as it is for most industries....We can not help ourselves as evidenced by Nancy...she does not like the use of "used car slang" and in her post she pops a new one on me while making her point: "...... client screeches and immediately "struggle drugs" (hormones expelled throughout the body which cause signs of anxiety, sweaty palms, increased heart rate, etc) are released!
In the context that the term was used, I would consider it slang.
Nancy makes a great rule to follow, "....but remember not to talk above or beneath the client in front of you!"
My opinion and a buck will get you a coffee most places.
Craig Lockerd said:lol...good insight Thomas.....and of course those 806 words {I can't believe you counted them} are definitions for the slang,but "Roach?".....I think one of my main concerns is that clients actually hear this slang while they are at the dealerships....
Thomas A. Kelly said:The primary reason, I am guessing, we "still talk this way" is to provide the most amount of information in the least amount of words/time.
For the 19 Industry language terms cited above, you used 806 words to define them.
Sometimes the shortcut term used backfires and requires additional words to clarify when there is a potential for multiple meanings like "shooter". Is he really a man of means and can pretty much do as he pleases or is he a shooter in his mind only. I get tripped up on that one all the time.
There is also the feeling of having arrived in an industry....when you can finally have a beer after work with your peers and toss around acronyms, terms and jargon with the best of them without fear of not understanding or being misunderstood. "I'll have another Bud please", now that is living!
-
© 2024 Created by DealerELITE.
Powered by
The primary reason, I am guessing, we "still talk this way" is to provide the most amount of information in the least amount of words/time.
For the 19 Industry language terms cited above, you used 806 words to define them.
Sometimes the shortcut term used backfires and requires additional words to clarify when there is a potential for multiple meanings like "shooter". Is he really a man of means and can pretty much do as he pleases or is he a shooter in his mind only. I get tripped up on that one all the time.
There is also the feeling of having arrived in an industry....when you can finally have a beer after work with your peers and toss around acronyms, terms and jargon with the best of them without fear of not understanding or being misunderstood. "I'll have another Bud please", now that is living!