Lois Burak
  • Female
  • Bensalem, PA
  • United States
  • Self
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Latest Activity

Lois Burak posted blog posts
May 1
Lois Burak posted a blog post

Is Your Digital Marketing Strategy Just OK?

To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that offered a FREE SEO strategy, wouldn’t it make more…See More
Apr 21
Lois Burak's blog post was featured

Do You Know a Fabulous Female in the #Automotive Retail Industry?

For Immediate ReleaseDavid Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women in car dealerships are part of the fastest growing employment statistic - with some…See More
Sep 26, 2018
Lois Burak posted a blog post

Do You Know a Fabulous Female in the #Automotive Retail Industry?

For Immediate ReleaseDavid Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women in car dealerships are part of the fastest growing employment statistic - with some…See More
Sep 26, 2018
Lois Burak's blog post was featured

How to Measure the Value of Professional Sales Training

Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent.  Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in training. …See More
Sep 24, 2018
Lois Burak posted a blog post

How to Measure the Value of Professional Sales Training

Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent.  Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in training. …See More
Sep 24, 2018
Lois Burak posted a status
Aug 11, 2018
Lois Burak posted a blog post

The Social Space

Once you’ve developed a cohesive plan to connect locally the real work is just beginning....If you're using social media the same way you were a year ago, you're already behind.The value of networking is crucial to anyone in sales. Automotive is no different and the changes in social media during the last decade have increased the need as well as the opportunity to expand your networking outside of the golf course or happy hour. People are spending more time on Facebook than their personal…See More
Jun 16, 2018
Lois Burak's blog post was featured

TURNOVER

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether.  He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in many cases training and motivation stops after the initial introduction. The…See More
Jun 11, 2018
Lois Burak posted a blog post

TURNOVER

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether.  He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in many cases training and motivation stops after the initial introduction. The…See More
Jun 8, 2018
Lois Burak's blog post was featured

#Theoryof5

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about life, marketing and…See More
Jun 6, 2018
Lois Burak posted a blog post

#Theoryof5

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about life, marketing and…See More
Jun 6, 2018
Lois Burak's blog post was featured

Who Wants To Be On Trial?

Not long ago at a prior job I was severely reprimanded by an inexperienced sales manager for not using a trial close during a proposal. If you are currently in a leadership role and have similar tactics I would strongly advise against it... that’s a conversation for another day.This article is about why you should steer away from the "Trial Close." By definition the "Trial Close" is a technique used in selling to assess the buyer's readiness to make a purchase decision. It usually takes the…See More
Jun 4, 2018
Lois Burak posted a video
Jun 2, 2018
Lois Burak posted a blog post

Who Wants To Be On Trial?

Not long ago at a prior job I was severely reprimanded by an inexperienced sales manager for not using a trial close during a proposal. If you are currently in a leadership role and have similar tactics I would strongly advise against it... that’s a conversation for another day.This article is about why you should steer away from the "Trial Close." By definition the "Trial Close" is a technique used in selling to assess the buyer's readiness to make a purchase decision. It usually takes the…See More
Jun 2, 2018

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Self
What is your current position within your organization?
Marketing
What is your company website?
http://loisburak.com/?page_id=51
What is your Facebook page/URL?
http://https://www.facebook.com/
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=64944644&trk=hb_tab_pro...
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am exploring opportunities that best suit my abilities, and hope to find a company that shares my core values and in addition will offer long term personal and professional growth.



The attached resume reflects significant successes with self start initiatives and a considerable level of experience creating successful development campaigns through the use of social media.



Please take a moment to review my LinkedIn profile; within it there are acknowledgements for excellence in customer service and a propensity for building and sustaining quality relationships.





I look forward to hearing from you.


Warm Regards,
Lois Burak
LinkedIn. http://lnkd.in/RevaTm

Lois Burak's Videos

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Lois Burak's Blog

NADA Domestic Dealership Profile Report

Posted on May 1, 2019 at 5:38pm 0 Comments

At GateHouse Auto our goal is to bring in more ups, increase conversions as well as lower your cost to move a unit from the national average of $672.00 to a significantly lower number.

Your Customer Doesn't Look the Same as They did 10 Years Ago

Posted on May 1, 2019 at 5:30pm 0 Comments

I'm attempting to understand why dealers are unaware of the power and weight that their online presence plays when it comes to how successful they could be in the pursuit of selling to their customers... Then it hit me.

Most general managers and dealers are of the era when closing the transaction depended entirely upon the salesperson and many were…

Continue

Is Your Digital Marketing Strategy Just OK?

Posted on April 21, 2019 at 7:30pm 0 Comments

To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.

Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.

Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…

Continue

Do You Know a Fabulous Female in the #Automotive Retail Industry?

Posted on September 26, 2018 at 12:00am 0 Comments

For Immediate Release

David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.

Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women…

Continue

Comment Wall (2 comments)

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At 4:13pm on March 2, 2013, Lois Burak said…
At 3:53pm on March 2, 2013, Lois Burak said…
"Leadership is not a title it's a behavior."- Susan Scott http://t.co/481ZIJCykf
 
 
 

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Rplate, World’s First Digital License Plate and Winner of Best New Product Award, Featured at CONNECTIONS Conference May 21 - 23

Reviver demonstrates its award winning Rplate at Connected Car Corner, by InstallerNet, in San…See More
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Bill Wittenmyer posted a video

Witt's Wise Words: There Are No Subs In Life

Bill Wittenmyer explains why life isn't a professional sport in which we can make substitutions in this episode of Witt's Wise Words.
yesterday
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RT @Automotive_News: Nissan's credit rating hit by negative outlook https://t.co/YUxGEKiPY7 https://t.co/AqBA20iP1w
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Walter McNulty posted a status
"If you are looking for a Huge June call today to team up with Preferred Dealer Solutions"
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Walter McNulty posted videos
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RT @ChrisBSaraceno: Good #parenting is a cornerstone in #mentorship. This is especially the case towards teaching kids between handling tea…
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RT @ChrisBSaraceno: Spending an "industrious" Sunday soaking in the sun and some truly valuable life lessons with the #TheoryOf5 at the leg…
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RT @womendrivers: As consumer behavior has an impact on the vehicle models manufacturers are producing today, women consumers also have a h…
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RT @SGivens02: "As the leader or one of the leaders of your dealership, you know that you are someone who influences the individuals and gr…
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RT @DaveAnderson100: You don't need others to believe in you, your abilities or your dreams. It's nice, it's not necessary. You know who yo…
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Dave Anderson's blog post was featured

Be the Coach Your People Deserve

Ken Blanchard called feedback the “breakfast of champions,” and rightfully so, because we all need…See More
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