I'm attempting to understand why dealers are unaware of the power and weight that their online presence plays when it comes to how successful they could be in the pursuit of selling to their customers... Then it hit me.
Most general managers and dealers are of the era when closing the transaction depended entirely upon the salesperson and many were…Continue
To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.
Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.
Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…Continue
David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.
Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women…Continue