Simon Smith
  • Burlingame, CA
  • United States
  • CarWoo!
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  • Michael Timmons
  • Sean V. Bradley
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
What is your current position within your organization?
What is your company website?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have 14 years of experience in on-line automotive from brokering, lead generation and full retail, social media, and during the past two years I was tasked to build and scale what is AutoNation Direct today. I believe in building strong partnerships with vendors and dealers but more importantly I
have a passion for helping perfect on-line car buying along with the consumers experience.

Simon Smith's Blog

Do vendors appreciate your business?

Posted on May 3, 2012 at 2:48pm 0 Comments

I wanted to share a story with you all that happened recently. So many times when working in an industry, we forget to look at the best practices of other industries and how we can apply them to our chosen professions.


My wife recently got hooked on blenders and purchased one that, after six months, did not perform to her satisfaction. I was promptly informed that we needed to upgrade. I did not fully understand why we needed to do this and the product she selected…


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