Troy Spring
  • Male
  • Allentown, PA
  • United States
  • Dealer World
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Profile Information

Which best describes you?
What company do you work for (or own)?
Dealer World
What is your current position within your organization?
What is your company website?
What is your Facebook page/URL?
http://Tom Kain, marketing and direct mail printers, Auto max, Know...
What is your LinkedIn page/URL?
http://Any way
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
My forte is training, motivation and direct mail. Dealer World Also does consulting that has resulted in every store we ever "touch" moving in the right direction. There is no store to big or small that Dealer World can't increase the business with our passion, sales processes and experience in advertising. What I offer to dE is my ongoing support of this community. I will give all the FREE training and education I can to dealers who wish to hear a fresh perspective as well as contribute my thoughts to others through their post. I appreciate the forum you have provided me to get my voice heard.

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Troy Spring's Blog

Sell Like it was Yesterday

Posted on February 13, 2015 at 8:24am 3 Comments

Sell Like It Was Yesterday


I have loved the automobile business since the day I sold my first car in 1987.  I remember collecting that commission check, as an 18 year old kid, who was in shock and awe that someone would pay me that kind of money to do something that I loved.  It was a simple time; look out the window, make sure you never miss an up, do the walk around, the demo drive, the service walk and make sure if you cannot…


How I can Prove Direct Mail still has the best ROI

Posted on April 24, 2014 at 9:20am 6 Comments

How I can prove Direct Mail is still the strongest advertising ROI there is in the Auto Business BAR NONE!

A short back story: 

I started in the car business back in 1987 as a young kid who wanted to learn all I could about this business. One thing I caught on to quickly was that whenever we had a “Mailer” sale going on, I wanted…


Do something

Posted on June 17, 2013 at 12:59pm 0 Comments

A long time ago I read a book called "Death by Meeting" it was a great book written by Patrick Lencione.  Although the book was filed with great concepts and ideas, I remember taking away one thing from it; Don't meeting yourself to death. Instead, actually go do something. 

I teach everyone around me to actually ask themselves in any down time of the day at all "What should or could I be doing now".   Have the one minute manager meetings, get the heck out of them and go put…


Don't commit Digital Suicide

Posted on March 25, 2013 at 1:23pm 3 Comments

Don't commit digital Suicide.   

Sitting in a few conferences over the past few weeks, I have been able to confirm my suspicions.  There are many dealers and vendors that think tradition media is dead.  They are on the road of committing digital suicide for dealers all over the country.  If you are lucky enough not to be infected by this yet, you will be able to dominate your market easier than ever.  I should mention…


Comment Wall (6 comments)

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At 12:21pm on April 28, 2014, Charles Sullivan said…

Hi Troy - Apologies not trying to hijack your post. I thought it helpful to back up your point with real numbers from the field happening today. As you know dealers want results now and direct mail attached to an event is the most effective way to make it happen. I agree lets connect offline shoot me your contact info and Ill touch base with you during the week.


At 11:02am on January 6, 2012, Andrea G Bongiovanni said…

Troy, Im very interested and look forward to chatting.

At 8:19pm on April 5, 2011, Joseph M Bonincontri said…
your a good guy Troy
At 8:58am on December 31, 2010, NANCY SIMMONS said…
Troy, Please join my group, Nothing but Net here on dE...Get a discussion going regarding direct mail.... Then we can talk about your product....
At 12:04pm on December 30, 2010, MANNY LUNA said…
Lets Roll!!
At 7:16pm on December 29, 2010, NANCY SIMMONS said…
Congratulations on being featured Troy! 



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