I wonder what most dealers and managers feelings are on Data Base mailings. What type offer do you give? How often do you do it? What are your typical results? Do you feel it is important to be…Continue
I have been reading a lot lately. I thought it was just time to simply learn more and push myself. I have to tell you right out of the gates, the first book I picked up has done just that for me.…Continue
I am blessed to have the friends over at Auto Success Magazine who are helping me bring the vision I have for Dealer World to life. This is this months article. This site has some of the brightest…Continue
I was recently asked by a dealership struggling to "help out" and consult. We were able to make a nice agreement for the dealer do a mailer of ours, guaranteed to make him money and I would "help…Continue
Sell Like It Was Yesterday
I have loved the automobile business since the day I sold my first car in 1987. I remember collecting that commission check, as an 18 year old kid, who was in shock and awe that someone would pay me that kind of money to do something that I loved. It was a simple time; look out the window, make sure you never miss an up, do the walk around, the demo drive, the service walk and make sure if you cannot…Continue
How I can prove Direct Mail is still the strongest advertising ROI there is in the Auto Business BAR NONE!
A short back story:
I started in the car business back in 1987 as a young kid who wanted to learn all I could about this business. One thing I caught on to quickly was that whenever we had a “Mailer” sale going on, I wanted…Continue
A long time ago I read a book called "Death by Meeting" it was a great book written by Patrick Lencione. Although the book was filed with great concepts and ideas, I remember taking away one thing from it; Don't meeting yourself to death. Instead, actually go do something.
I teach everyone around me to actually ask themselves in any down time of the day at all "What should or could I be doing now". Have the one minute manager meetings, get the heck out of them and go put…Continue
Don't commit digital Suicide.
Sitting in a few conferences over the past few weeks, I have been able to confirm my suspicions. There are many dealers and vendors that think tradition media is dead. They are on the road of committing digital suicide for dealers all over the country. If you are lucky enough not to be infected by this yet, you will be able to dominate your market easier than ever. I should mention…Continue