doug wolford
  • Male
  • Shepherdsville, KY
  • United States
  • DW automotive consultants
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Which best describes you?
What company do you work for (or own)?
DW automotive consultants
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Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I will offer all the information I have learned the past 27 years in the car business.

Doug wolford's Blog

Fortune Magazine and Becky Quick Blast Car Salespeople

Posted on March 3, 2012 at 5:23pm 2 Comments

How can some woman writer for fortune magazine use Becky Quick's poor sales expierence as a main story??? Ms. quick's quote several times of her past expierence as a waitress and smiling to everyone at a table in comparison to someone selling cars is no comparison what's so ever. Ive had poor service by waiters and waitresses yet that doesnt put all waiters in that basket. the same holds true for auto salespeople. The sad story that the poor writer fails to address…


Embarrassed Nissan Lifts Sagging Satisfaction Ranking

Posted on January 30, 2012 at 8:35pm 1 Comment

In todays Automotive news, the above article, Embarrassed Nissan lifts Sagging Satisfaction Ranking is almost laughable. The article written from interviews with Nissans Billy Hayes and Nissan dealer Mike D'Amato 2012 dealer council chairman is almost laughable. Changing light bulbs, modern facility's, and 10 thousand small improvements that Nissan has created, that Hayes says got Nissan from dead bottom to 7th from the bottom is a success is a joke. First Nissan has intimadated or forced…


Share of U.S. buyers shying away from imports rises, J.D. Power says

Posted on January 27, 2012 at 11:58pm 0 Comments

After reading the Jan 26th Auto News article about US buyers shying away from imports,I'd like to add my 2 cents to why it's happening. Back in the 70's there was a book written on business in the furture and the baby boomers. The basics of the book said follow the bulk of the population and you'll make money. Boy how true that has turned out. Thus the reason why the imports of Toyota,Honda and Nissan emerged. The japanese stock market was at 36000 they had a product that was well built and…


My How Things Change

Posted on January 27, 2012 at 2:59am 0 Comments

Just caught up with an old Automotive News Jan 16th. Group One CEO Earl Esterberg article titled Hesterberg to Carmakers: Be Mindful of Margins. Found that to be amusing since Earl was 2nd in command at Nissan back in the mid to late 80's when Nissan was all screwed up. I remember they took us to Disney World to learn the Disney way. We then had a business meeting about one of the new models coming out. At that time dealers were allowed to ask questions. I remember like it was yeaterday. I…


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At 2:37pm on May 19, 2010, Brad Becker said…
such a handsome young man !!!
At 10:49pm on May 13, 2010, Grant Cardone said…
Get me 20 votes tomorrow and I will set up video conference with your team. Domination is the ultimate immunity....."competition is not healthy but rather ignorance!" GC
At 10:47pm on May 13, 2010, Grant Cardone said…
You are the man!



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