mark rikess
  • Male
  • Los Angeles, CA
  • United States
  • The Rikess Group
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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
The Rikess Group
What is your current position within your organization?
ceo
What is your company website?
http://www.rikessgroup.com
What is your Facebook page/URL?
http://vAuto; MPI; ResponseLogix; Digital Air Strike
What is your LinkedIn page/URL?
http://email or phone
How did you specifically hear about DealerELITE? If referred, who?
Brian Benstock
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Auto industry veteran who's demonstrated the ability to create "leading edge" solutions

Mark rikess's Blog

Why Salespeople Have Such Low Productivity

Posted on July 27, 2018 at 3:45pm 0 Comments

According to NADA the average salesperson’s productivity is slightly less than 10 units per month. The Rikess Group works with two of the largest volume dealerships in the country, and they need to have a minimum of 80 salespeople on staff to hit their volume targets. With customers physically shopping less than two dealerships, it would make sense that productivity per salesperson should be rising; but it isn’t! Why? It’s because of a vicious circle anchored by high turnover and low…

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Why Salespeople Have Such Low Productivity

Posted on July 27, 2018 at 3:43pm 0 Comments

According to NADA the average salesperson’s productivity is slightly less than 10 units per month. The Rikess Group works with two of the largest volume dealerships in the country, and they need to have a minimum of 80 salespeople on staff to hit their volume targets. With customers physically shopping less than two dealerships, it would make sense that productivity per salesperson should be rising; but it isn’t! Why? It’s because of a vicious circle anchored by high turnover and low…

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The Auto Industry Needs a New Type of Sales Manager

Posted on March 28, 2016 at 2:50pm 5 Comments

Planning for Tomorrow, Today

 

I apologize in advance, as this column is going to upset a number of sales managers.

 

The biggest challenge most dealerships face is recruiting the Millennial generation who have the right skill sets to become true salespeople. 

 

There are a ton of qualified Gen Y’ers who could sell cars but choose less lucrative positions because they don’t like the traditional sales process and aren’t provided enough…

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One Price Selling

Posted on March 9, 2016 at 4:24pm 2 Comments

One Price Selling – What Are You Waiting For?

 

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically not negotiating. You must price your cars to market to get leads. On the new car side, the customer is setting the prices. With new tools that allow prospects to literally buy the car from home, negotiating power is shifting to the consumer.

 

The number…

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