Although I could certainly give more than just one more thing, this report is based upon specifically on one thing and this is prospecting.  Top sales performers know that lead generation equals dollar creation. Top performers look to create more leads from more sources and to have higher productivity from each source.

               First of all, I would invite you to create a marketing web. Take a piece of paper and put a dot in the middle.…

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

Your customer doesn't care how busy you are. It’s not their problem someone’s transmission went out, or that another will be there in 5 minutes despite that fact that you haven’t even gotten the car washed yet, nor the fact that yesterday’s “lick” (a.k.a. a customer that paid you a healthy commission) now wants to return the car. Customers aren't ignorant to…

“While everyone ran in panic, Roselle remained totally focused on her job.”

Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and e-mails to respond to. In a world where employers consider…

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).



This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's…

Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uniformed clients.

First of all if you are not familiar with a product or a service you should be seeking information and…

     Many people in the auto industry have been talking about evidence of a softening market. Lately, I have seen fear in the eyes of several salespeople, managers, and dealers. Good times and overabundance tends to spoil all of us and leads us to bad habits and a reduced sense of urgency that kills our business when things get tougher. What are you doing at your dealership right now to cushion for an economic downturn?

     The time to prepare for bad times is not when they hit, but…

Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an orphanage.  Out of the 60 orphaned children, Swen’s parents were the…

Sir Edmund Hillary was the first man to climb Mount Everest. On May 29, 1953 he scaled the highest mountain then known to man-29,000 feet straight up. He was knighted for his efforts.

He even made American Express card commercials because of it! However, until we read his book, High Adventure, we don’t understand that Hillary had to grow into this success.

You see, in 1952 he attempted to climb Mount Everest, but failed. A few weeks later a…

Recently, I competed for the National Title of Ms. US Forestry Queen and heard several times over the weekend, “You are an extraordinary woman!”  I am humbled and appreciative of any complement, but this one makes me giggle a little on the inside.  Why do I giggle?  Thank about…