All Blog Posts Tagged 'Part' (1)
Forget Transparency, Be Transaction-Ready
The talk these days is all about “transparency”. Since consumers are doing tremendous amounts of research BEFORE visiting a dealership, since they are so well-informed, since they know what they want, dealers need to be transparent about everything. One cannot argue with the data. According to studies by R.L.Polk/AutoTrader and Google/Shopper Sciences:
- The average car shopper starts the process online, spends
- 19 hours doing research, and
- References 18…
Added by Bradford Bowers on November 26, 2012 at 12:41pm — No Comments
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