Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…
ContinueAdded by Paul Potratz on February 4, 2014 at 2:46pm — No Comments
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…
ContinueAdded by Paul Potratz on January 28, 2014 at 2:21pm — No Comments
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 21, 2014 at 2:31pm — No Comments
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah…
ContinueAdded by Paul Potratz on January 20, 2014 at 11:32am — No Comments
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…
Added by Paul Potratz on January 15, 2014 at 2:17pm — No Comments
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 14, 2014 at 3:03pm — No Comments
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 7, 2014 at 2:28pm — No Comments
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…
ContinueAdded by Paul Potratz on December 27, 2013 at 3:43pm — No Comments
Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…
ContinueAdded by Paul Potratz on December 17, 2013 at 2:40pm — No Comments
The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.
Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…
Added by Paul Potratz on December 17, 2013 at 11:58am — No Comments
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
Added by Paul Potratz on December 10, 2013 at 12:09pm — No Comments
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the content they were exposed to. You didn’t…
ContinueAdded by Paul Potratz on December 9, 2013 at 10:48am — No Comments
This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…
ContinueAdded by Paul Potratz on December 6, 2013 at 1:17pm — No Comments
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
Added by Paul Potratz on December 3, 2013 at 12:43pm — No Comments
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think…
Added by Paul Potratz on November 26, 2013 at 11:13am — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 10:40am — No Comments
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every…
ContinueAdded by Paul Potratz on November 13, 2013 at 11:17am — No Comments
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…
Added by Paul Potratz on November 12, 2013 at 2:15pm — No Comments
You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.…
ContinueAdded by Paul Potratz on November 5, 2013 at 4:00pm — No Comments
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google…
ContinueAdded by Paul Potratz on October 31, 2013 at 4:43pm — No Comments
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