During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our clients.  It was then…

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The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in personal…

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Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and satisfaction. …

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Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the…

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The Role of On-Page SEO Content: Relevance, Not Rankings

People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find "the edge of the algorithm" or any practices that are manipulative because of the risk these tactics carry, but the search engines continue to have many limitations on what they can do, and how they interpret what they see.

Therefore it is prudent…

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Mobile Marketing – Will it Work for Car Dealers?

By NEIL GALE, Ph.D.

 

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000’s when businesses started to collect mobile phone numbers and sent wanted or unsolicited text…

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Car-Mercial has developed a way to squeeze others off of the first page of search results. The results made my chin drop! They do this by producing a large amount of custom professional videos for each of their clients. These videos are matched with an extensive key word list (unique to each brand/vehicle/location) and uploaded to numerous video search engines. From there the videos get picked up by thousands of additional sites and displayed all over…

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https://www.youtube.com/watch?v=VCf6jgXZt8g

http://www.flickr.com/photos/dealersynergy…

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SEO can make the content of your web pages more relevant, more attractive, and easier for the search engines and their spiders or web crawlers to find your…

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You want to see how you rank for your name or your business name and how you rank for the keywords and phrase you target. But are you looking at the real results?

Have you ever looked to see how you ranked on the Google or Yahoo? You typed in a keyword or phrase and found yourself right away. However, when someone else searches for you, you are no where to be found. I’m not talking about results coming from someone else’s computer. WOW, I always thought I was on the first page?

I’m… Continue

Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at my dealerships, when I am "signing up" for Social media?"....here we go again. I am not complaining that I receive this question but I am foremost dazzled that question is still comparing Social Media Marketing with the "old" way to do Marketing and Advertising.…

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When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…

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