If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…
Continue
Added by JD Rucker on October 30, 2013 at 12:00pm —
No Comments
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…
Continue
Added by JD Rucker on October 25, 2013 at 9:30am —
No Comments
All too often Facebook pages are "toned down" in order to avoid scandal, controversy, or the potential to turn off fans. Many pages seem scared to express opinions for the risk of offending people. This is the safest approach. It's also the least productive.
Many businesses, whether they're willing to admit it or not, are concerned with the messages they put out on social media. Someone at the top of the company wishes that social media didn't…
Continue
Added by JD Rucker on October 23, 2013 at 8:30am —
2 Comments
For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.
They have some big wins (YouTube, Google+) as well as dozens of…
Continue
Added by JD Rucker on October 22, 2013 at 8:00am —
No Comments
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.
Don’t get me…
Continue
Added by JD Rucker on October 19, 2013 at 1:30am —
No Comments
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become…
Continue
Added by JD Rucker on October 18, 2013 at 1:12am —
No Comments
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
For the…
Continue
Added by JD Rucker on August 5, 2013 at 12:00pm —
No Comments
There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
It's a trap. Overexposing at the wrong time to the wrong people can…
Continue
Added by JD Rucker on July 17, 2013 at 12:30am —
3 Comments
As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…
Continue
Added by JD Rucker on July 13, 2013 at 10:01pm —
No Comments
There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.
The problem with this is…
Continue
Added by JD Rucker on July 2, 2013 at 9:00am —
No Comments
Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…
Continue
Added by JD Rucker on July 1, 2013 at 8:30am —
No Comments
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”
The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…
Continue
Added by JD Rucker on June 30, 2013 at 8:00am —
No Comments
For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I thought. If you have a Pinterest account (you should) and you don’t mind using it for business (you might), then you should definitely be mixing in some business-relevant posts.
Here’s the basic idea – your personal Pinterest or…
Continue
Added by JD Rucker on June 28, 2013 at 10:30am —
No Comments
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…
Continue
Added by JD Rucker on June 26, 2013 at 9:30am —
No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…
Continue
Added by JD Rucker on June 24, 2013 at 3:04am —
No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward…
Continue
Added by JD Rucker on June 21, 2013 at 9:00am —
No Comments
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…
Continue
Added by JD Rucker on June 20, 2013 at 9:00am —
No Comments
Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply don’t make sense from an graphic perspective. Then, there are those infographics that are long for a valid reason. This is one of those.
Social media is ever changing.…
Continue
Added by JD Rucker on June 18, 2013 at 9:00am —
No Comments
In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.
There are…
Continue
Added by JD Rucker on June 13, 2013 at 9:00am —
No Comments
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…
Continue
Added by JD Rucker on June 10, 2013 at 9:30am —
No Comments