There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…
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Added by JD Rucker on May 15, 2013 at 10:30am —
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Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
For those who are doing well or…
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Added by JD Rucker on May 14, 2013 at 10:30am —
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Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…
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Added by JD Rucker on May 13, 2013 at 10:30am —
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Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…
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Added by JD Rucker on May 12, 2013 at 10:00am —
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For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…
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Added by JD Rucker on May 11, 2013 at 6:08pm —
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In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”
Today, this seems like a ludicrous statement. There’s only three real search…
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Added by JD Rucker on May 6, 2013 at 5:04am —
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I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…
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Added by JD Rucker on May 3, 2013 at 8:00am —
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… you should only care about the ones that can buy from you.
With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact, the community itself is all that’s important. In fact, having too many fans outside of your market…
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Added by JD Rucker on April 18, 2013 at 2:37pm —
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Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.
The problem is that it’s not the…
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Added by JD Rucker on April 15, 2013 at 9:00am —
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I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
There has been a lot of talk lately about social signals for SEO purposes. This is…
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Added by JD Rucker on April 8, 2013 at 4:00pm —
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When Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, nothing more, for most of them. Cool feature, about time, yadayadayada.…
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Added by JD Rucker on April 6, 2013 at 3:00pm —
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Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…
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Added by JD Rucker on April 5, 2013 at 2:30pm —
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The rise of content marketing and more importantly the focus that Google and Bing have…
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Added by JD Rucker on April 4, 2013 at 2:00pm —
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People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…
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Added by JD Rucker on March 30, 2013 at 9:30am —
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There’s a saying in online marketing that has been around for a while. “Content is king.”
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and…
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Added by JD Rucker on March 29, 2013 at 9:00am —
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There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are…
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Added by JD Rucker on March 24, 2013 at 6:30am —
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When it comes to advertising today, things have changed. In some ways it’s due to social media. Oh, who am I kidding? If it wasn't for social media, most brands wouldn't be held as accountable as they are today. Even local businesses, car dealers in particular, rely on social media and review sites to tell their story beyond the cars themselves.
It's all about relationships.
Searching for…
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Added by JD Rucker on March 22, 2013 at 6:00am —
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One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most…
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Added by JD Rucker on March 20, 2013 at 6:00am —
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It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
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Added by JD Rucker on March 19, 2013 at 6:00am —
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Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you…
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Added by JD Rucker on March 18, 2013 at 6:00am —
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