When it comes to advertising today, things have changed. In some ways it’s due to social media. Oh, who am I kidding? If it wasn't for social media, most brands wouldn't be held as accountable as they are today. Even local businesses, car dealers in particular, rely on social media and review sites to tell their story beyond the cars themselves.
It's all about relationships.
Searching for…
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Added by JD Rucker on March 22, 2013 at 6:00am —
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It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
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Added by JD Rucker on March 19, 2013 at 6:00am —
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Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you…
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Added by JD Rucker on March 18, 2013 at 6:00am —
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There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
- Those who haven’t…
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Added by JD Rucker on March 14, 2013 at 6:00am —
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The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it short because if you're reading this, chances are very strong that you're a savvy dealership…
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Added by JD Rucker on March 13, 2013 at 6:00am —
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This is part 5 in a series about building brand ambassadors at the dealership.
You've gone through all the steps. You knew that we were going to be talking about brand…
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Added by JD Rucker on March 11, 2013 at 6:00am —
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This is part 4 in a series about building brand ambassadors at the dealership.
You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the…
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Added by JD Rucker on March 10, 2013 at 6:00am —
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This is part 3 in a series about building brand ambassadors at the dealership.
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador…
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Added by JD Rucker on March 9, 2013 at 6:00am —
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This is part 2 in a series about building brand ambassadors at the dealership.
We’ve all heard the cliches.
- “Build raving fans!”
- “Word of mouth is the best form of advertising!”
- “Delight your customers!”
These sayings would start to get really annoying if they weren’t 100% correct.…
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Added by JD Rucker on March 8, 2013 at 6:00am —
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In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.”
No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but…
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Added by JD Rucker on March 6, 2013 at 6:00am —
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There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what…
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Added by JD Rucker on March 5, 2013 at 6:00am —
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Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.
While I've never been able to fully make sense of the rule, it's their site so we have…
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Added by JD Rucker on March 4, 2013 at 6:00am —
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Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.…
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Added by JD Rucker on March 3, 2013 at 6:00am —
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Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal Integrated…
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Added by JD Rucker on March 1, 2013 at 6:00am —
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I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…
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Added by JD Rucker on February 28, 2013 at 6:00am —
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From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…
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Added by JD Rucker on February 26, 2013 at 6:00am —
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Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…
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Added by JD Rucker on February 25, 2013 at 6:00am —
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Added by JD Rucker on February 24, 2013 at 6:00am —
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Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…
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Added by JD Rucker on February 23, 2013 at 6:00am —
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About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…
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Added by JD Rucker on February 22, 2013 at 6:00am —
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