The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really “king”. Though it…
ContinueAdded by JD Rucker on January 3, 2013 at 8:30am — 4 Comments
As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…
ContinueAdded by JD Rucker on January 2, 2013 at 8:30am — No Comments
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true, something that…
ContinueAdded by JD Rucker on January 1, 2013 at 8:30am — No Comments
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites they visit are…
ContinueAdded by JD Rucker on December 25, 2012 at 8:00am — 3 Comments
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make the…
ContinueAdded by JD Rucker on December 24, 2012 at 10:23am — No Comments
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and family are…
ContinueAdded by JD Rucker on December 23, 2012 at 8:58am — No Comments
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.
It was while auditing an…
ContinueAdded by JD Rucker on December 20, 2012 at 5:00pm — 2 Comments
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of the app.
As it…
ContinueAdded by JD Rucker on December 19, 2012 at 12:28am — 1 Comment
There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.
This is Part II in the series…Continue
Added by JD Rucker on December 17, 2012 at 4:45am — No Comments
It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.
This is Part IV of the series on timing. Please read…Continue
Added by JD Rucker on December 10, 2012 at 5:19pm — No Comments
This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…
ContinueAdded by JD Rucker on December 7, 2012 at 9:00am — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…
ContinueAdded by JD Rucker on December 5, 2012 at 2:22pm — No Comments
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
The chants are starting…
ContinueAdded by JD Rucker on December 3, 2012 at 3:00am — No Comments
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…
ContinueAdded by JD Rucker on December 1, 2012 at 8:00pm — No Comments
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense…
ContinueAdded by JD Rucker on November 30, 2012 at 4:40pm — 2 Comments
There will be complaints. I can already smell the onslaught of, "what about Blogger" and "Typepad is much more powerful". There will be others that say, "but Tumblr's not really a blogging platform". Let's put all of that to rest quickly...
For business blogs, Wordpress and Tumblr are the best options out there.…
ContinueAdded by JD Rucker on November 27, 2012 at 4:02pm — No Comments
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
ContinueAdded by JD Rucker on November 27, 2012 at 12:30am — No Comments
I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let your fans and followers hit home runs for you.
There have been…
ContinueAdded by JD Rucker on November 26, 2012 at 2:30am — No Comments
Some people have a misunderstanding about what is seen and heard through social media. It's happening on two major fronts: personal communications and business communications. Both are completely separate, but the fact that the same basic premise popped up from both angles made picking out this blog topic a no-brainer.
I was talking…
ContinueAdded by JD Rucker on November 25, 2012 at 5:05pm — No Comments
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…
ContinueAdded by JD Rucker on November 23, 2012 at 3:50pm — No Comments
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