Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday. 

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah…

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…

Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…

The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.



Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the content they were exposed to. You didn’t…

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now



Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…

Don't Sell A Price, Sell A Lifestyle

► Target Marketing To Life Events

► Market To Many Stages Of Life

► Stop Selling By Price Alone

► Create Your Marketing Plan Today!



Different stages of life require unique marketing messages and  campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think…