Phil Spagnoli's Blog – January 2021 Archive (1)

Funneling Marketing Dollars to Generation Z Buyers

Generation X is at peak buying power with the lucrative Millennial generation not far behind. Marketing to both of these generations is a smart, long-term play. However, another big buying group is ready to give its predecessors a run for their money: Generation Z.


Born between 1995 and the mid 2000s, Generation Z accounts for slightly over 20 percent of the US population and holds…


Added by Phil Spagnoli on January 27, 2021 at 9:02am — No Comments

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