Mike Gorun's Blog – August 2014 Archive (3)

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the…

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Added by Mike Gorun on August 26, 2014 at 6:31am — No Comments

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in…

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Added by Mike Gorun on August 18, 2014 at 8:59am — 1 Comment

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good…

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Added by Mike Gorun on August 12, 2014 at 8:38am — No Comments

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