Today we’re going to focus on a basic, but often lost practice of How to Make the Perfect First Impression.

Depending on the research that you listened to, some people say that you have around 7-20 seconds to make a good first impression.

See, YOU DON’T GET A SECOND CHANCE to make a good first impression.

So I want to give you a couple of reminders on how to make sure that you make better first impressions with…

BY: Dave Benson

The key to an effective sales presentation and demonstration, and therefore how much value you build in the benefits of the vehicle you are selling, comes right down to the exact questions you ask at the beginning of your meeting. This is often referred to as the “needs analysis”.

So which are the questions I must be asking to have the right info to present and demonstrate the vehicle to this customers needs and wants without interrogating them or…

BY: Dave Benson



Which Step In The Road To The Sale Is MOST Important?  

At many of my workshops, I ask this question… Which Step In The Road To The Sale Is MOST Important?  

Many say the close, many the meet and greet and needs analysis, and many say the presentation and demonstration. Everyone having good reason why their pick is the right answer.  

So what’s the RIGHT answer?  

Hi I’m Dave Benson from Reaching Your Potential, and in this episode of…

By: Dave Benson

Push Beyond Your Feelings

The last thing I wanted to do was jump in the car and go to work. See I want to stay in bed. I wasn’t feeling too well, I was a little bit croaky in the throat. And I just wasn’t feeling on top of my game.



You know often, you might take the day off or even when you do go to the dealership, you just don’t feel “up” to everything that you got to do.



So maybe you avoid that…

What I Found When Mystery Shopping A BMW Dealership This Week…



Today, Phil and I are out shopping for a new car…. In fact, I’m currently test driving a BMW 328i and will be comparing the vehicle and the service with the C Class Mercedes Benz.



This experience really reminds me of how important every step of the sales process is, and how you must give it your absolute very best!



You know I’m out driving a $90,000 BMW right now and there is…

Hi! Dave Benson here from Reaching Your Potential and in today’s episode of Telling It Straight is brought to you from the M1 Resort in Maroochydore on Sunshine Coast in Queensland.

The reason I’m sharing this sales tip from the balcony of this wonderful penthouse apartment is to talk about how tenacious sales people are the ones that get all the rewards. Tenacious sales people are the ones that don’t just take orders but they’re the ones that sell and sell in…

3 Silly Questions Most Salespeople Ask