Chris Miller's Blog – April 2015 Archive (2)

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…

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Added by Chris Miller on April 20, 2015 at 12:07pm — 2 Comments

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

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Added by Chris Miller on April 13, 2015 at 9:35am — No Comments

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