Chris Miller's Blog – May 2015 Archive (3)

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their…

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Added by Chris Miller on May 27, 2015 at 9:14am — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We…

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Added by Chris Miller on May 22, 2015 at 8:07am — No Comments

Increasing Recall Compliance Efforts Gets Political

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the…

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Added by Chris Miller on May 6, 2015 at 8:37am — No Comments

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