EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).  

Mittleman, along with NFL trainer…

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

This first contact, called the…

Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.

The videos will be judged by an industry panel that includes …

Car dealers are being scammed because of their desire to catch up with the Internet Reputation Management (IRM) bandwagon.  

The scam I am speaking of involves companies telling dealers that they will "post" reviews for the dealership as a  paid…

If you need a reason to register for DMSC 2012 in Las Vegas, I created a list below that speaks for itself.  

The all-star lineup of industry thought leaders, dealer principals, and educators is the basis for my claim that attending DMSC will ensure that you have the guidance to create a winning operations and marketing strategy for 2012.

In addition to DMSC, immediately…