Brian Pasch's Blog – April 2011 Archive (8)

Investing In Digital Marketing Education Is Now More Convenient

Automotive Education Takes To The Road

PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour. With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 8:30am — No Comments

Digital Marketing Workshops Coming to Chicago, Los Angeles, St. Louis, and Toronto

Register to attend the next PCG Pit Stop^® that is conveniently located in a city that you can easily travel to and enjoy the educational experience.

Here are the upcoming dates & locations for the 2011 digital marketing &… Continue

Added by Brian Pasch on April 20, 2011 at 6:44pm — No Comments

Are Your Inventory Advertising Partners Being Unfairly Judged?

Car dealers have an increasingly challenging task ahead of them as they have to continue to evaluate the latest digital advertising platforms, services, and related technology.

It is not uncommon for dealer principals to say that they are “sticking to what worked in the…

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Added by Brian Pasch on April 16, 2011 at 10:00am — No Comments

Catch A Glimpse Of The Automotive Boot Camp in Orlando Live Online

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and…

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Added by Brian Pasch on April 12, 2011 at 3:30pm — No Comments

Google Boost Needs The Support Of A Strong IRM Process

As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews, you will not be…

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Added by Brian Pasch on April 11, 2011 at 5:44pm — No Comments

Is Your Marketing Strategy Stuck in 1969?

When Ralph Paglia sees this blog post on DealerElite and the video at the bottom of the page, he will once again smile and reflect on his favorite Superbee that he once owned. I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.

Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of…

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Added by Brian Pasch on April 9, 2011 at 9:00pm — No Comments

Has Google's Update Hurt Microsites With Exact Matching Domain Names?

Google recently announced changes to their search algorithm and included in those changes were efforts to lower the visibility of spammy websites. One of the secondary conversions was will Google lower the weighting of keyword rich domains like "www.buyviagra.com".

Matt Cutts…

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Added by Brian Pasch on April 5, 2011 at 9:30am — No Comments