Mathew Koenig's Blog – July 2012 Archive (1)

Your CRM and Advertising aren't helping...just so you know

As I’ve been connecting with dealers over the past six years I have noticed a trend that few people truly address.

Technology is killing the car business. Your CRM hasn’t made you more money than you made 10 years ago and neither has your current advertising.

Whew…that was harder than I thought.

Before you start ranting about all the ways that your CRM helps and all the reasons that advertisers are bleeding you dry, let me just say this: it’s not technology’s fault and…

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Added by Mathew Koenig on July 30, 2012 at 3:30pm — No Comments

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