Mathew Koenig's Blog – December 2013 Archive (3)

Topseos + Vendor BS = Dealers being deceived

Recently I received an email from a Company called Topseos which showed many of the So called “top” companies for internet marketing.

This site caught my attention because a I've seen their name pop up in search and a well known Automotive Consultant has branding on their website as being recognized by topseos as one of the best so I decided to contact topseos to find out the criteria to be a top ranked Company in an effort to learn how our company…

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Added by Mathew Koenig on December 30, 2013 at 10:30am — 2 Comments

Three Ways to use SMS at Your Dealership

Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:

A. Offending the customer with too many messages

B. Being sued for inappropriate use of SMS messaging

In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.

This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …

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Added by Mathew Koenig on December 16, 2013 at 9:52am — No Comments

Holiday Horror and Brand Awareness - Deadly Serious Branding

I admit, I'm a bit of a dork. I love horror movies, I love holidays, and few things are better than a mix of both. (Can you say Silent Night Deadly Night).

That said, tomorrow is Friday the 13th and that means it is a perfect day for horror holiday marketing.

I made a fun video (fun to me at least) and created a special offer for automotive dealers that will "DIE" at 3PM on Friday the 13th (Complete with blood, hockey mask, screams and scary music).

You can watch the…

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Added by Mathew Koenig on December 12, 2013 at 12:59pm — 2 Comments

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