Jim Ziegler is coming to…

Detroit - Orlando - Dallas - Moscow, Russia

Hi, this is Jim Ziegler with a lot of exciting news.

Just returned from Houston where I was a featured speaker at The Digital Marketing Blitz that was tied into the Houston Auto Dealers Annual Car Show. You know it’s still a thrill after all of these years to watch an audience leaning from your expertise. It’s what drives me forward.

Just a week ago we…

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while…

THE  INTIMIDATION NETWORK ZEROING IN ON CHICK-FIL-A

By James A. Ziegler

Recently I’ve had it up to my eyeballs with the concentrated attack on Chick-Fil-A regarding statements made by CEO, Dan Cathy concerning his views on Gay Marriage.

I have seen blogs and social media attacks on Chick-Fil-A stating they discriminate against gays and mistreat gays, which is TOTALLY untrue. Chick-Fil-A has NO policy concerning their gay employees or gay customers.

And, now we’re…

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

Just the reference to the term  'Old School Car Guy' is an insult designed to  conjure up mental images of an extinct Mastodon being sucked down into the tar pits after eating the last brown shriveled leaves off of the trees. The hidden message in these terms is…