You say there's No Such Thing as Weak Leads. Sounds good! BUT, actually there is such a thing as "Weak Leads".
Leads from Lead Providers have a known probability of closing. Some leads close at 3% and other leads have a probability of up to 18%, and the lead providers know which are which.
First of all some leads are generated from such low close sources as enter to win a free car while others are generated from actual buyers and shoppers inquiring. Some are in-market and others are mildly curious clicking all over every make and model.
There is such a thing as “Lead Brokerage Houses”. www.detroittrading.com
You can Google Up – ‘Automobile – Internet – Leads – Broker and come up with a dozen companies that generate and resell leads. Some of these brokerages sell the same lead to multiple companies who sell those “Weak Leads” to multiple dealerships. Did you ever call a lead and they cursed you out because so many dealers were calling them or emailing them… “Weak Leads”.
Did you ever cancel a lead provider for poor performance, and; all of a sudden their leads started closing at a crazy percentage? The truth of the matter is they were selling you a mixture of 3% weak leads…NOW that you are threatening to cancel; they shoveled in a pile of 18% leads.
Do Lead providers sell leads to each other? You bet they do.
SO, the truth of the matter is… they know exactly which leads they are selling. The worst of this are manufacturer affiliated companies.