Mark Dubis's Blog – January 2014 Archive (1)

The Declining Value of Social Marketing

Excerpts from article on iMedia Connection:

A recent study by NextStage sifted through input from 1,700 companies who used social marketing in 2013, The results have shown some interesting outcomes and perceptions that will impact what companies do going forward.

Just to be clear, social marketing means creating a social presence and using that social presence to drive conversions. Conversions cover everything from loyalty to…

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Added by Mark Dubis on January 15, 2014 at 12:33pm — No Comments