It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?
Let me ask you this question:
"If a dealership took all their icons and buttons and links to Facebook, Google+, Twitter and LinkedIn OFF their websites and let their content on those sites go cold, What would happen?
(Note: They would still do basic SEO so they come up in standard searches for their name and brand in a regular search engine inquiry.)
Would they go out of business?
Would business fall off 50%?
Would anybody notice?
Another NOTE: To all the Social Media Consultants and Vendors on the site, would you please let THREE (3) dealership employees post their replies, BEFORE you share your thoughts. Your restraint is greatly appreciated.