JD Rucker's Blog – February 2013 Archive (25)

Add Two New Pieces of Content Per Month to Your Website

Content

For those with a business that has an active blog, you may say that this seems light. It is. It seems that there’s a huge gap between those who are adding content to their site and those who don’t so we’re going with a strong minimum. If you’re adding two pieces of content per month, you have the ability to make a difference.…

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Added by JD Rucker on February 14, 2013 at 3:30am — No Comments

Unplug Your Social Media Machine and Go Acoustic from Time to Time

Acoustic Guitar

When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when the results…

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Added by JD Rucker on February 13, 2013 at 1:15am — No Comments

Reputation Management Starts at the Dealership

Reputation

With General Motors mandating reputation management to its dealers and other manufacturers considering the same course of action, it's clear that power of online reviews is catching the attention of the automotive industry at the highest levels. The old days of CSI being the primary indicator of whether or not a dealership is servicing their customers properly are…
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Added by JD Rucker on February 11, 2013 at 11:59pm — No Comments

How Dealers can Succeed at #NADA2013 (whether you attend or not)

There's something special about the annual National Automobile Dealers Association convention that cannot be matched by other events throughout the year. There is certainly value in the education at events like Digital Dealer, Driving Sales Executive Summit, and AutoCon, but…

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Added by JD Rucker on February 8, 2013 at 2:00am — 2 Comments

5 Types of Facebook Content that Make Dealerships Stand Out

Facebook Content Types

In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard to post content to Facebook as a local business that can truly resonate within the venue. Local businesses have it harder than most as their goal should be to stay local but the attitude is one that demands mass acceptance.

How can a business be relevant on Facebook within their…

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Added by JD Rucker on February 2, 2013 at 3:09am — No Comments

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