The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.
This is an exercise that I wish I had time to perform more often. There’s probably a proper name for it somewhere in the social media blogosphere, but I simply call it “Profile…
ContinueAdded by JD Rucker on November 11, 2012 at 8:36pm — No Comments
One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…
ContinueAdded by JD Rucker on November 10, 2012 at 6:00pm — No Comments
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website. This couldn't be further from the truth.
Here's a fact - the worse your search marketing is, both for SEO and PPC, the higher your…
ContinueAdded by JD Rucker on November 9, 2012 at 4:30pm — No Comments
There are plenty of articles out there telling you when to post. This is designed to point out the times when not to post.
The goals of most businesses on social media normally fall into two categories: marketing and communication. Many use social media strictly as a marketing tool to get their message out and to encourage others to help them do the…
ContinueAdded by JD Rucker on November 8, 2012 at 4:00pm — No Comments
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…
ContinueAdded by JD Rucker on November 7, 2012 at 2:41pm — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…
ContinueAdded by JD Rucker on November 6, 2012 at 7:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…
ContinueAdded by JD Rucker on November 6, 2012 at 4:58am — No Comments
In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…
ContinueAdded by JD Rucker on November 5, 2012 at 3:11am — No Comments
The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…
ContinueAdded by JD Rucker on November 4, 2012 at 2:06am — No Comments
For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:
Added by JD Rucker on November 2, 2012 at 11:37pm — No Comments
Hootsuite has been on a tear over the last year. They've picked up a bunch of agreements with the various social media sites. They have a hip interface and a good reputation for quality of service, uptime, and ease of use. I like Hootsuite and use it for many of our accounts, but it's not my primary social post scheduling tool.
I like…
ContinueAdded by JD Rucker on November 1, 2012 at 10:34pm — 5 Comments
For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…
ContinueAdded by JD Rucker on November 1, 2012 at 1:28am — No Comments
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