JD Rucker's Blog (365)

The Facebookification of Twitter Makes Scrolling the New Click

Twitter Pics

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…

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Added by JD Rucker on November 3, 2013 at 2:00pm — No Comments

Pinterest is Due for a Manly Invasion

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

As a result, the balance of power is shifting ever-so…

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Added by JD Rucker on November 2, 2013 at 1:30pm — No Comments

The Three Numbers to Watch on Facebook Posts

Tracking Your Facebook Posts

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

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Added by JD Rucker on November 1, 2013 at 1:00pm — No Comments

Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…

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Added by JD Rucker on October 31, 2013 at 12:30pm — No Comments

Check Your Google+ Pages for the Custom URL Option

Google Plus Custom URL

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

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Added by JD Rucker on October 30, 2013 at 12:00pm — No Comments

The Teen Exodus from Facebook is NOT a Permanent Departure

Facebook Teens

There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook…

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Added by JD Rucker on October 29, 2013 at 11:30am — 6 Comments

The Continued Rise of Bad Search Marketing Practices

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It's a plague in many industries, but seems to find its happiest home in the realm of search marketing.

There's a reason for this, of…

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Added by JD Rucker on October 28, 2013 at 11:00am — No Comments

100-115 Characters: The Sweet Spot for Getting Retweets

Best Tweet Length

When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media scientist. "Mad scientist" may be a better phrase for him, but he's crazy like a fox when it comes to…

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Added by JD Rucker on October 27, 2013 at 10:30am — No Comments

Understanding the Differences Between Adaptive and Responsive Website Design

There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…

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Added by JD Rucker on October 26, 2013 at 10:00am — No Comments

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…

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Added by JD Rucker on October 25, 2013 at 9:30am — No Comments

Recording Blog Posts is a Way to Find a Different Audience

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…

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Added by JD Rucker on October 24, 2013 at 9:00am — No Comments

Opinions Drive Facebook Page Growth and Engagement

All too often Facebook pages are "toned down" in order to avoid scandal, controversy, or the potential to turn off fans. Many pages seem scared to express opinions for the risk of offending people. This is the safest approach. It's also the least productive.


Opinions

Many businesses, whether they're willing to admit it or not, are concerned with the messages they put out on social media. Someone at the top of the company wishes that social media didn't…

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Added by JD Rucker on October 23, 2013 at 8:30am — 2 Comments

Knowing Why Google Embraced Social Will Help You Understand How It Works

Orkut

For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.

They have some big wins (YouTube, Google+) as well as dozens of…

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Added by JD Rucker on October 22, 2013 at 8:00am — No Comments

Dealers, Promote Your Videos By Hand

Video Promotions

After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.

There's a big difference between automated video promotion and manual promotion. For those creating massive numbers of…

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Added by JD Rucker on October 20, 2013 at 3:00pm — No Comments

Chevy Should Get Loud About the New Corvette Stingray

2014 Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…

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Added by JD Rucker on October 19, 2013 at 12:05pm — No Comments

The Two Parallel Styles of Small Business Content Marketing

Mazda Keys

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.

Don’t get me…

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Added by JD Rucker on October 19, 2013 at 1:30am — No Comments

Search and Social will not be Separate Marketing Endeavors in 2014

Social Signals Significance in Search

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.

In fact, talking about them separately is starting to become…

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Added by JD Rucker on October 18, 2013 at 1:12am — No Comments

Reputation Management is NOT About Getting Good Reviews

Change Things

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.…

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Added by JD Rucker on October 12, 2013 at 9:33pm — 5 Comments

Awesome Content on the Way and Why I Haven't Been Posting Much Lately

Very Busy

The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.

For the…

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Added by JD Rucker on August 5, 2013 at 12:00pm — No Comments

Reaching People on Social Media is About Consistency

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.

It's a trap. Overexposing at the wrong time to the wrong people can…

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Added by JD Rucker on July 17, 2013 at 12:30am — 3 Comments

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