JD Rucker's Blog (365)

Give this to your GM: "Top 10 Reasons Your Dealership Should Be at AutoCon 2013"

Dear General Manager or Owner,

There is a good chance that you are reading this because you were given the link by your internet manager or marketing manager. That's a really good sign - it means that you have someone on staff who is keeping up with the cutting edge automotive digital marketing strategies and best practices that are discussed on the top…

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Added by JD Rucker on June 9, 2013 at 9:08am — 1 Comment

Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms

Catch Me If You Can

There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…

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Added by JD Rucker on June 8, 2013 at 9:00am — 8 Comments

Don’t Forget to Mix Up Your Post Formats on Facebook and Twitter

Relevant Questions

During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.

“I post pictures to Facebook and links to Twitter,” she told me.

That was the sum of their strategy. In a way it sort of made sense – rather, I…

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Added by JD Rucker on June 7, 2013 at 9:00am — No Comments

Using Facebook Ads for Others Makes Your Page More Powerful

Bonsai Tree

There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…

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Added by JD Rucker on June 6, 2013 at 9:00am — No Comments

The Scariest Part of Social Media: Change

Oil Changes

We all get our oil change. It’s a relatively constant thing. Most people are comfortable with getting their oil changed regularly. Some cars tell you when it’s time. Most people have a sticker on their windshield that tells them when it’s time. Heck, our internal clock often reminds us.

Now,…

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Added by JD Rucker on June 5, 2013 at 9:00am — No Comments

Stop Butchering Your Facebook Ads Just Because You Can

Bill The Butcher

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.

The…

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Added by JD Rucker on June 4, 2013 at 5:58am — No Comments

Never Upload Pins to Pinterest. Ever.

Pinterest Board

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly…

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Added by JD Rucker on June 3, 2013 at 9:00am — No Comments

It Takes a Village to Raise a Social Media Presence

It Takes a Village

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

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Added by JD Rucker on June 2, 2013 at 9:00am — No Comments

Pinning Every Day Takes Literally 2 Minutes or Less

Pinterest

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…

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Added by JD Rucker on June 1, 2013 at 9:00am — 1 Comment

I’d Rather Not Know My Audience, Thank You Very Much

Audience

When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…

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Added by JD Rucker on May 31, 2013 at 9:00am — No Comments

Post More than Just Links to Twitter

Tweet

Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.

For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and the…

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Added by JD Rucker on May 30, 2013 at 9:00am — No Comments

Ruffled Feathers: Why Controversy Works on Blog Posts

Argument

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…

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Added by JD Rucker on May 29, 2013 at 9:00am — 1 Comment

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…

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Added by JD Rucker on May 28, 2013 at 9:00am — No Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by JD Rucker on May 27, 2013 at 9:00am — No Comments

5 Signs that Your Facebook Page Sucks

Don't Suck

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…

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Added by JD Rucker on May 26, 2013 at 9:00am — No Comments

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…

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Added by JD Rucker on May 25, 2013 at 9:00am — No Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

Irrelevant Giveaways Facebook

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You…

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Added by JD Rucker on May 24, 2013 at 9:00am — No Comments

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…

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Added by JD Rucker on May 23, 2013 at 9:00am — No Comments

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

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Added by JD Rucker on May 22, 2013 at 9:00am — No Comments

Post Inventory the Right Way to Facebook

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

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Added by JD Rucker on May 21, 2013 at 9:00am — No Comments

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