Direct Mail is not dead if you use the right approach!

With any marketing campaign it is of utter importance to hit your customers where they are. Whether that be Social Media, Digital Media or Traditional Media. To brand your message you have to develop a trust in what you are marketing by making it familiar to your customer because they have seen the message enough to trust it purely from being seen. If you are marketing to them all around their digital footprint using Google and Facebooks Algorithms you are on the right track. I was never a fan of Direct Mail. I liked the Radius Marketing program and believed in it so much I went to work for them after leaving the Dealership side of the business. It is a turnkey program that is so much more than just mail. Plus it's no gifts or gimmicks. The BDC schedules all the appointments. So there is no disqualification from the sales team on the dealer side. They set up all the ads with Google and Facebook. Their BDC starts marketing and talking to these customers on day one of the 4 week program. Here is how it breaks down. I will continue after the program highlights.



Digital w/ Mail - “O2O Essentials Program”  (Quick Video Intro)


Week One: “Social Buzz”


This will SEED YOUR MARKET and immediately capture leads! Up to 90,000 impressions just in the first week.

Display Ads Through:

  • Facebook
  • Twitter
  • Instagram
  • Google


Week Two: “Hook the Hook”


Will send up to 60,000 emails to your target audience. (Depending on the size of your market)

Targeted based on Credit / Location / Income


Week Three: “The Physical Offer”


You’ve created a frenzy of expectation with Social Buzz / Email blasts and now we will send out the straight-up NO BS pre-qualified offer. This letter looks like a legit bank offer so folks will respond.


At this point we will do 2 things:


  • Google Search Engine Marketing
  • Dealer Widgets to add to your website


These 2 things help with Brand Continuity!!


Your customers can respond 24 hours a day / 7 days a week. The software is always on!


Week Four: “Remarket”

No lead can be left behind and success takes more than one touch, so we make as many attempts as it take for all customers! Our team will work your leads for a FULL 365 days from response. Plus, we send out a HAND-ADDRESSED post card with a gift card offer for any lead that doesn’t show.


We don’t give up until they buy or fly!

  • Hand-Addressed Post Card
  • Amazon gift cards. Up to 125 dollars To be used how you feel fit. (We will send these to you)


These are our National results:


Based on a 10,000 piece mailer with digital:

  • 1% response ratio = 100 leads (Average 1.5% nationwide)
  • 60% appointment ratio = 60 appointments
  • 75% show ratio = 45 confirmed, qualified buyers in your showroom
  • 30 - 50% closing ratio = 15 - 25 Deliveries per campaign ($2,000 avg. Gross per Sale)


That to me as the person in the Dealership placing all the buys for media was bang for my buck. 15-25 cars per month and all we had to do was welcome them, stips in hand at the store and put them on a vehicle? That and they market to my clients for a full year after I ran?  I signed up. It was easy to see why they had an 80% customer retention ratio. Great program with actual value.


If you have any questions or need any additional info you can message me here on DealerElite or email me directly at


Thanks for the read!



 To see more about us visit our Website. ;

Thanks for the read! 



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Comment by Emil Whittle on July 19, 2016 at 3:18pm
We have all our sold and marketed customers in our database so it certainly helps us to know what our program sells per campaign. It's working!
Comment by steven chessin on July 19, 2016 at 2:52pm

I like that you can predict ROI so well  -  that is usually very difficult - so you must have a track-record with consistent results.I will certainly look into it.  

Comment by Emil Whittle on July 19, 2016 at 12:56pm
It could certainly have a 30 second short video incorporated. At this point with the way this is designed it works your digital footprint to brand and draw the customer. That is a discussion we have had about it though.
Comment by steven chessin on July 19, 2016 at 11:50am

Powerful marketing strategy ! Thanks.

What Youtube advertising would you add to this ?  

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