What is “Showrooming” you ask?

  • The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor

The Solution:

  • Optimize customer relationships at every touchpoint

    • Instore & Online

    • Utilize social media

    • Create positive brand dealer interaction

  • Utilize Mobile Strategies

    • Have mobile platforms set up so consumers can find all the information they need

    • 70% of all mobile searches result in action within 1 hour

    • 76% of customers who contacted a dealer online, indicated their online experience positively impacted their impressions of the dealer

  • Engage Customers with personalized offers

    • Price matching

    • Loyalty programs

    • Service specials

    • Items shipped directly to consumers home

  • Deliver relevant, timely and personalized messaging

    • 66% of customers say valuing their time is the most important thing a company can to do provide good service

    • 45% of people worldwide expect customer support from social networks

*Make your dealership so attractive consumers don’t want to shop anywhere else.

By: Josh Knutson-AutoMotionTV

Views: 280


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Comment by Josh Knutson on October 2, 2013 at 10:13am

ALSO SEE AutoMotionTV Presentation Guide based on this article:


Comment by Big Tom LaPointe on September 29, 2013 at 5:49pm

Great points here. But not necessarily new. I used to have people call me from another dealer's phone to try to beat a deal. . . and use mine for the same, i'm sure.

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