Social Media
Share a nugget of information that will help the dE community. Please keep it to 2 sentences. Short and sweet!
Replies to This Discussion
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Permalink Reply by Jerry Evans on
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Ignore Social Media at your peril. Have a clear strategy and policy. And do yourself a favour, LISTEN to the conversation for an opportunity to engage.
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Permalink Reply by MANNY LUNA on -
Don't get left behind!
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Permalink Reply by Bobby Compton on
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Use media and be social...
Sell without Selling... B.C.
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Perfect comment Bobby.
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Permalink Reply by Philip Zelinger on
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People and processes sell cars and service -- in that order -- but in today's consolidating auto industry technology and the efficiencies provided by social media powered by leveraging your customers C2C marketing messages is the key to profitability.
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It's most definitely one of the keys to profitability in todays marketplace. I like that you emphasise getting the basics in order, the people and processes, as without that, it doesn't matter how good you are at Social Media.
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Perfect comment for the best and the brightest automotive website this side of the planet -dE
Thank you!!! B.C
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Jerry Evans said:Perfect comment Bobby.
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Great Share Philip!
Philip Zelinger said:People and processes sell cars and service -- in that order -- but in today's consolidating auto industry technology and the efficiencies provided by social media powered by leveraging your customers C2C marketing messages is the key to profitability.
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Permalink Reply by Philip Zelinger on
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Social media is often confused with social networking -- which has always reflected human nature and our desire to rely on relationships vs. product and/or price when making a buying decision. Social media is simply the new online technologies that accomodate the hyper speeds of empowered consumers travelling on the Internet Super Highway looking for the information they need to make a buying decision supported by like minded consumers with shared experiences.
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Permalink Reply by Paul Potratz on
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Be a resource with valuable information that affects everyday life! Provide information and tips that do not have to do with car sales. People will follow and so will the sales.
Paul Potratz
POTRATZ
www.ppadv.com
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Agreed Paul! Build your Brand and reputation, and the sales will organically come. Be original, informative, helpful and amusing now and again, just like in real life!
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Permalink Reply by Armando Yanez on
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Social media is not a venue for aggressive advertising. If you walked into a party and started peddling your inventory you'd be ignored at best. Social media is about building relationships. The sales will follow naturally.
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