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Steve Richards
  • Male
  • Marietta, GA
  • United States
  • The RedZone Way
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Steve Richards's Discussions

A Chat Inquiry - How would you answer?

Started this discussion. Last reply by Big Tom LaPointe Nov 12, 2013. 11 Replies

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue

Tags: internet, sales, response, inquiry, customer

Atlanta, GA Management Position

Started this discussion. Last reply by Johnny D. Turner Apr 13, 2013. 1 Reply

I am seeking your help finding a Finance Manager. A Finance Manager with both primary and secondary skills, to take over the Finance Department at a northeast Atlanta import dealership. An Overview…Continue

Tags: Store, Import, Position, Management, Atlanta

Is asking your customers what they want a stupid question?

Started this discussion. Last reply by Fran Taylor Feb 28, 2012. 1 Reply

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve…Continue

Tags: strategies, marketing, innovation, modern, consulting

I'm looking for automotive sales consultant candidates; experienced or not - Metro Atlanta

Started Mar 4, 2011 0 Replies

Only two qualifications necessary; love selling and an extraordinary work ethic. You will get  cutting edge sales training,not "the way it's always been done". Do well and advance, the competition is…Continue

Tags: sales, training, auto, employment, atlanta

 

Steve Richards's Page

Latest Activity

Big Tom LaPointe replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"love your video greeting, but I would scare them away! "
Nov 12, 2013
Steve Richards's discussion was featured

A Chat Inquiry - How would you answer?

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best price will earn my business. My questions for your dealership are: 1) will you match the USAA price of $31,406; 2) I am not paying for any dealer add ons; 3) I am not paying for any documentation fees other than title/tag transfer. If you can answer yes to these questions, I will be more than happy…See More
Nov 9, 2013
Steve Richards was featured
Nov 9, 2013
Elise Kephart replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"My purpose will be to get them on the phone, this works about 75% of the time for me with the initial video greeting as shown above.Once I get them on the phone:"Hi Tom, thanks for returning my call!  I wanted to thank you for your…"
Nov 7, 2013
Elise Kephart replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"Hi Tom, Good Morning! It's Elise Kephart, your Internet Sales Manager from Sunset Honda in San Luis Obispo.  While texts/e-mails are an easy way to communicate, I’ve always found that they lack that personal experience our customers…"
Nov 7, 2013
Adam Kahn replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"I would have replied with something along the lines of: Thank you for your interest in the Honda Pilot! I would be more than glad to get you a price for this vehicle. However, to ensure that I'm pricing the correct model, what packaging…"
Nov 6, 2013
Steve Richards commented on Sally Whitesell's blog post "Selling Cars Off The Drive" Sally Whitesell's Service Solutions Fall Newsletter
"Nice stuff, thank you Sally."
Oct 23, 2013
Steve Richards replied to Aaron Harris's discussion Internet Mgr best practices
"The consumer is ever more frequently demanding that ALL negotiations be COMPLETED prior to them arriving at the dealership. Certainly in the metro markets in which I work (DC/No.VA & Atlanta) this is the trend. While I love the "appointment…"
Oct 23, 2013
Steve Richards commented on James A. Ziegler's blog post TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
"I'm watching TrueCar (and Costco, ZAG, AMEX, USAA, etc.) eliminate "selling". That is the "selling" of the vehicle. Does sales training need to focus on the "adds" (body side molding, mud guards, wheel locks,…"
Oct 23, 2013
Steve Richards replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"Beautiful reply, thank you. Far better than mine; it was the first chat customer I had engaged in a long time. Selling the adds is not normally a problem, we are good at creating value and we're not gouging the customer. It's a bit more…"
Oct 22, 2013
James Bunting replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"Maybe it's lazy of me, but when I saw the trade, it became a no brainer. For me, the answer was "Because we value our USAA customers and because we could truly use your Kia on our pre-owned lot, I am willing to make an exception if doing…"
Oct 22, 2013
Steve Richards's discussion was featured

A Chat Inquiry - How would you answer?

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best price will earn my business. My questions for your dealership are: 1) will you match the USAA price of $31,406; 2) I am not paying for any dealer add ons; 3) I am not paying for any documentation fees other than title/tag transfer. If you can answer yes to these questions, I will be more than happy…See More
Oct 17, 2013
Steve Richards replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"Good ideas, thank you very much. My exposure to chat has been infrequent, and my "rookie" status was evident by my poor response. You have already better prepared me for my next opportunity."
Oct 17, 2013
Big Tom LaPointe replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"speaking for MYSELF, I know you despise the "if I could, wouldja?" line, but that is a staple in most negotiations, just presented in a much more creative manor. in MY experience, when you are dealing with a black and white DEMAND buyer…"
Oct 16, 2013
Steve Richards replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"The prospect's name was "Tom"!"
Oct 15, 2013
Steve Richards replied to Steve Richards's discussion A Chat Inquiry - How would you answer?
"Tom, Thank you for your interest. Your USAA price is well below what we pay for the Pilot, of course we'll match it. Our doc fee is $587, everyone pays it (by law we can't "pick and choose" who pays a doc fee and who…"
Oct 15, 2013

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
The RedZone Way
What is your current position within your organization?
Managing Partner
What is your company website?
http://www.theredzoneway.com
What is your Facebook page/URL?
http://SafeGuard, Stealth MPG+,
What is your LinkedIn page/URL?
http://Call 404-456-7219, email at srichards@auto-rich.com
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm reasonably intelligent, extremely adept at picking the right wine, able to play golf honorably, feel that the automotive anti-status quo IS the problem, disgusted by people who claim to have 20 years worth of experience but really have one month's worth of experience 240 times, intolerant of morons, delighted by the wit, and seeking wisdom.

Steve Richards's Blog

When the Selling Stops

Posted on August 20, 2010 at 1:57pm 3 Comments



I’ve just spent 6 of the last 9 days working with 2 very professional sales teams; both from high volume and very profitable Honda stores in the SE; profitable because of their fixed operations and used car departments. 42 different sales team members, consultants and managers alike, went on videotape to…

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Comment Wall (2 comments)

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At 9:26am on August 24, 2010, NANCY SIMMONS said…
Steve, Thanks so much for joining "Nothing but Net"... I look forward to networking with you going forward... Please start a discussion if you wish! Have a wonderful and prosperous day!
At 7:54pm on May 13, 2010, Ed French said…
Does Joe verde know you are bashing him on your website? Seems a little extreme. If you believe in your stuff, do NOT bash someoneelse Steve!! rise above!!

Ed French
 
 
 

Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Posted by Jim Dykstra on February 25, 2017 at 1:28pm 0 Comments

Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when…

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What Dealers Will Miss in Beepi’s Failure

Posted by Jim Dykstra on February 25, 2017 at 1:16pm 0 Comments

As reported by TechCrunch... https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/308498/fy5Y3oY36yIceTF.760x410.png " style="float: right; height: 110px; margin: 0px 0px 20px 20px; width: 200px;" />

Yet…

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How Influencer Marketing Can Help Sell Cars

Posted by Paul Potratz on February 24, 2017 at 2:51pm 1 Comment

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you…

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Are Millennials Disrupting the Auto Industry?

Posted by Devin Koskan on February 24, 2017 at 8:36am 0 Comments

Millennials are growing in number and their car buying preferences are…

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Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 1 Comment

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…

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ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…

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