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Steve Richards
  • Male
  • Marietta, GA
  • United States
  • The RedZone Way
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Steve Richards's Discussions

A Chat Inquiry - How would you answer?

Started this discussion. Last reply by Big Tom LaPointe Nov 12, 2013. 11 Replies

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue

Tags: internet, sales, response, inquiry, customer

Atlanta, GA Management Position

Started this discussion. Last reply by Johnny D. Turner Apr 13, 2013. 1 Reply

I am seeking your help finding a Finance Manager. A Finance Manager with both primary and secondary skills, to take over the Finance Department at a northeast Atlanta import dealership. An Overview…Continue

Tags: Store, Import, Position, Management, Atlanta

Is asking your customers what they want a stupid question?

Started this discussion. Last reply by Fran Taylor Feb 28, 2012. 1 Reply

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve…Continue

Tags: strategies, marketing, innovation, modern, consulting

I'm looking for automotive sales consultant candidates; experienced or not - Metro Atlanta

Started Mar 4, 2011 0 Replies

Only two qualifications necessary; love selling and an extraordinary work ethic. You will get  cutting edge sales training,not "the way it's always been done". Do well and advance, the competition is…Continue

Tags: sales, training, auto, employment, atlanta

 

Steve Richards's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
The RedZone Way
What is your current position within your organization?
Managing Partner
What is your company website?
http://www.theredzoneway.com
What is your Facebook page/URL?
http://SafeGuard, Stealth MPG+,
What is your LinkedIn page/URL?
http://Call 404-456-7219, email at srichards@auto-rich.com
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm reasonably intelligent, extremely adept at picking the right wine, able to play golf honorably, feel that the automotive anti-status quo IS the problem, disgusted by people who claim to have 20 years worth of experience but really have one month's worth of experience 240 times, intolerant of morons, delighted by the wit, and seeking wisdom.

Steve Richards's Blog

When the Selling Stops

Posted on August 20, 2010 at 1:57pm 3 Comments



I’ve just spent 6 of the last 9 days working with 2 very professional sales teams; both from high volume and very profitable Honda stores in the SE; profitable because of their fixed operations and used car departments. 42 different sales team members, consultants and managers alike, went on videotape to…

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Comment Wall (2 comments)

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At 9:26am on August 24, 2010, NANCY SIMMONS said…
Steve, Thanks so much for joining "Nothing but Net"... I look forward to networking with you going forward... Please start a discussion if you wish! Have a wonderful and prosperous day!
At 7:54pm on May 13, 2010, Ed French said…
Does Joe verde know you are bashing him on your website? Seems a little extreme. If you believe in your stuff, do NOT bash someoneelse Steve!! rise above!!

Ed French
 
 
 

Blog Posts

Hi everyone, Do you need any translation services? We are professional native translators & interpreters with extensive experience in translating and interpreting. We also teach English to Speakers …

Posted by Terrel Watkins on December 2, 2016 at 8:56pm 0 Comments

Hi everyone,

Do you need any translation services?

We are professional native translators & interpreters with extensive experience in translating and…

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And...we're live!

Posted by Paul Potratz on December 2, 2016 at 5:22pm 0 Comments

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's…

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"Coach" Your Finance Staff- Don't Train!

Posted by Aaron Kirk on December 2, 2016 at 4:04pm 0 Comments

Don't allow your Finance Department to become average and never take the department to the next level..We often times say, It's as good as it  will get with the staff we have....your staff may have the potential but simply may need the correct…

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Are Service Departments Failing Consumers and Employees?

Posted by Ken Hite on December 2, 2016 at 11:40am 0 Comments

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning…

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