True or False – Most retail automotive decision makers (the person who writes, signs, or authorizes a check), whether it be a factory or dealer, consider product training a necessary expenditure but see little value in sales skill training and consequently are significantly more likely to spend money on advertising than invest money in sales training. I say TRUE; and for good reason.  It is impossible to find a factory and rare for a dealer to attribute an increase in sales to a sales skill or…See More

I am seeking your help finding a Finance Manager. A Finance Manager with both primary and secondary skills, to take over the Finance Department at a northeast Atlanta import dealership. An Overview of the OpportunityFive-day workweek; sometimes six-days at the end of the month. No Sundays.A good (not great, average, or poor) job pays $75K - $90K.The dealership is part of a 9-store, privately held organization. The organization rarely turns over management personnel. It is a great  place to…See More

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve jobs did. Henry Ford said. "If I had asked my potential customers what they wanted, they would have told me, FASTER HORSES." Relying on your customers to help you, help them is lazy and ineffective. Selling them on what they need, if they've never asked for it, is hard. And you better be right...To…See More

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve jobs did. Henry Ford said. "If I had asked my potential customers what they wanted, they would have told me, FASTER HORSES." Relying on your customers to help you, help them is lazy and ineffective. Selling them on what they need, if they've never asked for it, is hard. And you better be right...To…See More

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve jobs did. Henry Ford said. "If I had asked my potential customers what they wanted, they would have told me, FASTER HORSES." Relying on your customers to help you, help them is lazy and ineffective. Selling them on what they need, if they've never asked for it, is hard. And you better be right...To…See More