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Steve Richards
  • Male
  • Marietta, GA
  • United States
  • The RedZone Way
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Steve Richards's Discussions

A Chat Inquiry - How would you answer?

Started this discussion. Last reply by Big Tom LaPointe Nov 12, 2013. 11 Replies

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue

Tags: internet, sales, response, inquiry, customer

Atlanta, GA Management Position

Started this discussion. Last reply by Johnny D. Turner Apr 13, 2013. 1 Reply

I am seeking your help finding a Finance Manager. A Finance Manager with both primary and secondary skills, to take over the Finance Department at a northeast Atlanta import dealership. An Overview…Continue

Tags: Store, Import, Position, Management, Atlanta

Is asking your customers what they want a stupid question?

Started this discussion. Last reply by Fran Taylor Feb 28, 2012. 1 Reply

Focus groups?Surveys that are meant to help determine what your customer wants?Why rely on your customers for that info?Why not take the time and have the imagination to figure it out yourself. Steve…Continue

Tags: strategies, marketing, innovation, modern, consulting

I'm looking for automotive sales consultant candidates; experienced or not - Metro Atlanta

Started Mar 4, 2011 0 Replies

Only two qualifications necessary; love selling and an extraordinary work ethic. You will get  cutting edge sales training,not "the way it's always been done". Do well and advance, the competition is…Continue

Tags: sales, training, auto, employment, atlanta

 

Steve Richards's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
The RedZone Way
What is your current position within your organization?
Managing Partner
What is your company website?
http://www.theredzoneway.com
What is your Facebook page/URL?
http://SafeGuard, Stealth MPG+,
What is your LinkedIn page/URL?
http://Call 404-456-7219, email at srichards@auto-rich.com
How did you specifically hear about dealerELITE? If referred, who?
LinkedIn
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I'm reasonably intelligent, extremely adept at picking the right wine, able to play golf honorably, feel that the automotive anti-status quo IS the problem, disgusted by people who claim to have 20 years worth of experience but really have one month's worth of experience 240 times, intolerant of morons, delighted by the wit, and seeking wisdom.

Steve Richards's Blog

When the Selling Stops

Posted on August 20, 2010 at 1:57pm 3 Comments



I’ve just spent 6 of the last 9 days working with 2 very professional sales teams; both from high volume and very profitable Honda stores in the SE; profitable because of their fixed operations and used car departments. 42 different sales team members, consultants and managers alike, went on videotape to…

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Comment Wall (2 comments)

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At 9:26am on August 24, 2010, NANCY SIMMONS said…
Steve, Thanks so much for joining "Nothing but Net"... I look forward to networking with you going forward... Please start a discussion if you wish! Have a wonderful and prosperous day!
At 7:54pm on May 13, 2010, Ed French said…
Does Joe verde know you are bashing him on your website? Seems a little extreme. If you believe in your stuff, do NOT bash someoneelse Steve!! rise above!!

Ed French
 
 
 

Blog Posts

At NADA ’17, Rapid Recon to Announce ‘Group Reporting’ for Comparing Time-to-Market Recon Results across Multiple Dealership Rooftops

Posted by Jim Leman on January 19, 2017 at 11:23am 0 Comments

PALO ALTO, CA, January 19, 2017 – Rapid Recon, the undisputed leader in Time-to-Market Workflow™ software and reconditioning center transformation, will reveal its powerful reconditioning management…

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Consumers Now Shop Online. Is YOUR Dealership Ready?

Posted by Devin Koskan on January 19, 2017 at 8:06am 0 Comments

Car sales today are a whole different process from how it was in the…

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Video Marketing: Sell, Don’t Tell.

Posted by Timmy D. James on January 19, 2017 at 7:49am 0 Comments

Why are we obsessed with television and movies? Because, just like…

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How Do You Know When to Get New Tires?

Posted by Simon Hopes on January 19, 2017 at 2:19am 0 Comments

You might have been in a car, either as the passenger or driver, while it was raining and you might have felt unsafe because the car was slipping and sliding a bit. If you haven’t experienced this before, you probably won’t want to, as there are…

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The Team Without A Coach

Posted by Rob Gehring on January 18, 2017 at 2:10pm 0 Comments

No professional sports team would consider going without a coach. There may be times where they terminate employment of a…

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Top 17 Items on Womens New Years Wish List

Posted by Anne Fleming on January 18, 2017 at 1:19pm 1 Comment

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your…

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