mark rikess
  • Male
  • Los Angeles, CA
  • United States
  • The Rikess Group
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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
The Rikess Group
What is your current position within your organization?
ceo
What is your company website?
http://www.rikessgroup.com
What is your Facebook page/URL?
http://vAuto; MPI; ResponseLogix; Digital Air Strike
What is your LinkedIn page/URL?
http://email or phone
How did you specifically hear about DealerELITE? If referred, who?
Brian Benstock
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Auto industry veteran who's demonstrated the ability to create "leading edge" solutions

Mark rikess's Blog

The Auto Industry Needs a New Type of Sales Manager

Posted on March 28, 2016 at 2:50pm 5 Comments

Planning for Tomorrow, Today

 

I apologize in advance, as this column is going to upset a number of sales managers.

 

The biggest challenge most dealerships face is recruiting the Millennial generation who have the right skill sets to become true salespeople. 

 

There are a ton of qualified Gen Y’ers who could sell cars but choose less lucrative positions because they don’t like the traditional sales process and aren’t provided enough…

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One Price Selling

Posted on March 9, 2016 at 4:24pm 2 Comments

One Price Selling – What Are You Waiting For?

 

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically not negotiating. You must price your cars to market to get leads. On the new car side, the customer is setting the prices. With new tools that allow prospects to literally buy the car from home, negotiating power is shifting to the consumer.

 

The number…

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How Auto Dealers Created TrueCar, Carvanna and Vroom...

Posted on February 22, 2016 at 7:31pm 13 Comments

 

“Nature abhors a vacuum.” There would be no reason for “disrupters” like TrueCar, Carvana, and Vroom to exist if dealers provided customers with what the majority of them want. This includes

  • Eliminating negotiations and move to a simple, transparent sales process
  • Eliminating wasted time in the sales process
  • Money-back guarantees
  • Market-based pricing
  • The convenience of having a car brought directly to the…
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Winning the Price Wars

Posted on November 6, 2011 at 2:26pm 0 Comments

 

WINNING THE PRICE WARS

As most of you know, I have over 150 One Price Selling dealer clients. In talking to dealers who are interested in this selling process, I always hear, “My market is different. We have a number of dealers who just give cars away. How can I compete?” For starters, most markets aren’t that different - they are highly price competitive - therefore, you don’t want to compete solely on price. You want to create a differentiated sales…

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Blog Posts

TheoryOf5 Podcast

Posted by DealerELITE on November 18, 2017 at 11:31am 0 Comments

Check out The TheoryOf5 Podcast
With Chris Saraceno

https://www.facebook.com/CBSaraceno/posts/741647642696564



TheoryOf5.com

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Posted by John Sternal on November 17, 2017 at 2:27pm 0 Comments

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re…

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El Segundo car accident lawyer

Posted by Samuel on November 17, 2017 at 5:00am 0 Comments

El Segundo Personal Injury

You should never need to experience after your El Segundo auto crash due to the neglect of an additional. An accident lawyer experienced in assisting victims of vehicle collisions in El Segundo gets you the compensation you are…

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Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution

Posted by DealerELITE on November 16, 2017 at 6:23pm 0 Comments

Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution



Baltimore, MD – November 16, 2017 – CallRevu, a leading provider of automotive dealer call management software that delivers dealership customers… Continue

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