Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month.…

DealerRater® Launches PrivateBuy™ in Association with CarWoo!

DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto consumers with the necessary tools for a positive, well-informed online car buying experience while remaining anonymous. 

Waltham,…

Powered By CarWoo!, DealerRater^® Premiers PrivateBuy™

Enabled by the CarWoo! MarketPlace, DealerRater releases PrivateBuy to consumer members offering an online service providing auto consumers the ability to get great market prices and a positive online car buying experience while maintaining…

What exactly is ‘ROI Marketing’? Simply put, ‘ROI Marketing’ means measurable results for the dollars spent to promote a product, brand, or individual. In today’s ‘New Age’ of the Automotive Retail industry every penny, every second, and every customer count more than ever. The ability to laser-pinpoint the target market, speak to it, and measure the results are critical to the success of your dealership.

The old saying "50% of my advertising is…

Finally Finally Finally Dealerrater has started to include Canadian dealers to their database. I can't even tell you how excited I am. If anyone has a contact at Dealerrater I would love to talk to the right person about educating the dealer body here how important this type of reputation management is. My email is ryan@carchat24.ca and I am located in…