Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…
ContinueAdded by Daniel Bompadre on June 4, 2019 at 11:00am — No Comments
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands…
ContinueAdded by Brett Sutherlin on November 19, 2018 at 12:18pm — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you have to say. Comment…
ContinueAdded by Paul Potratz on June 2, 2017 at 3:53pm — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below…
ContinueAdded by Paul Potratz on May 30, 2017 at 4:39pm — No Comments
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.
There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…
ContinueAdded by Paul Potratz on May 19, 2017 at 2:25pm — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear what you have to say. Comment below and follow us on…
ContinueAdded by Paul Potratz on May 16, 2017 at 4:44pm — No Comments
What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using.
The best part is? This tool is nearly free. Watch now. …
ContinueAdded by Paul Potratz on May 9, 2017 at 4:54pm — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.…
ContinueAdded by Paul Potratz on May 5, 2017 at 11:44am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
iTunes:
iHeartRadio:
We’d love to hear what you have to say. Comment below and…
ContinueAdded by Paul Potratz on May 2, 2017 at 1:32pm — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…
ContinueAdded by Paul Potratz on April 28, 2017 at 2:26pm — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…
ContinueAdded by Paul Potratz on April 21, 2017 at 4:49pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …
ContinueAdded by Paul Potratz on April 18, 2017 at 4:08pm — No Comments
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …
ContinueAdded by Paul Potratz on April 11, 2017 at 5:28pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product placement and movement of the market.…
ContinueAdded by Paul Potratz on April 4, 2017 at 4:29pm — No Comments
What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions.
Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point.
On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…
ContinueAdded by Paul Potratz on March 3, 2017 at 11:44am — No Comments
Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!
Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…
ContinueAdded by Paul Potratz on February 22, 2017 at 10:02am — No Comments
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
ContinueAdded by Paul Potratz on February 14, 2017 at 5:39pm — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …
ContinueAdded by Paul Potratz on February 7, 2017 at 5:04pm — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing…
ContinueAdded by Paul Potratz on February 3, 2017 at 4:20pm — 2 Comments
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