Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…
ContinueAdded by Scott T Joseph on March 26, 2014 at 10:25am — No Comments
As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.
QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…
ContinueAdded by Michael Cirillo on February 7, 2013 at 10:30pm — No Comments
Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…
ContinueAdded by Michael Cirillo on January 19, 2013 at 10:58pm — No Comments
A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…
ContinueAdded by Michael Cirillo on November 13, 2012 at 10:58am — No Comments
Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?
One of…
ContinueAdded by Michael Cirillo on August 6, 2012 at 1:46am — 6 Comments
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