Don’t look back. Stop living in the past. The human body doesn’t have a rearview mirror, for a reason. Capture the moment, it’s the selling season, 2011. Business is happening. Are you pulling out all stops? People are out buying vehicles. This next 6 months, is going to be awesome. Are you closed? Do you have a 90 day business plan? Are you putting together the most awesome spiff programs? I am talking, managers, sales staff, F&I, detail department, the whole team. Get sold be closed!!!
Structure your staff, inventory, advertising budgets, to bring 34% to the bottom line. How? If you are not structuring, each department, gross to sales, on a daily basis, this is your wakeup call!!! It is 2011, people. Sales, service, finance, parts, should know how much revenue; they are responsible for daily, every day. We sell and service automobiles; I am with you 100%. We are in the 100% service business that has to have a 34% bottom line, after paying everyone. Now, I am going to give you a name, Mark. His business is called A-Car. He will set you straight!!! When people, are given responsibilities, they perform. Easy example, if the sales dept. has a $200,000 over head each month, to breakeven, take $300,000 divide that by 30 selling days, $10,000 a day. This will put you in the sales dept. at $100,000 profit. NOW you are in the car business for 2011. This is imperative, that employees understand their part, to keep things rocking!!!
Understand this; there are a lot of dealers who are going to make record profits over the next 6 months. Are you going to do what it takes, to be one of those dealerships?
In closing, the companies that make all the money work this type of program, every day, 30 days of the month. The ones that do OK are putting themselves at huge risk, if they do not adopt these types of business practices. So become a 34% bottom line company. You will love the rewards that come with this business plan.
Have a great 6 months. I truly hope all of you exceed 34%. GET IT DONE!!!