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Institutional Advertising.


Branding via SM is very unaccountable aside from Reviews that mention people's names and they call or walk in and ask for that 'associate'.

Thanks for the discussion Michael.  I'm not sure that I totaly agree however, it is very difficult. For better discussion, I have changed it to "digital" media instead.  Hope that makes the discussion more lively?

Michael Baker said:

Institutional Advertising.


Branding via SM is very unaccountable aside from Reviews that mention people's names and they call or walk in and ask for that 'associate'.

Multiple metrics for measuring views and clicks via google analytics. Since only about 20% of prospects call and/or e before arrival to the stores, putting a finite measure of ROI via anonymous metrics challenges direct accountabilty from digital. But, the metric activity-from Google or outside services (from clicks, to viewing times, sourcing the link derivations on SEO- to..) re: whatever extension of the internet is utilized.
Just can't post costs, have to post what the dealer is getting for the money. Where to post that information... The more the merrier.


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