Posting costs for website, social media?

Tell the group your answers and feel free to add comments.  Add any idea sharing that you might think will benefit the other members.

  • Where do you post your costs for website, social media and ppc? (Advertising, outside services, data processing)

  •  Are you measuring your ROI for digital media?

  • How are you measuring your ROI for digital media?

 

Views: 141

Replies to This Discussion

Permalink Reply by Michael Baker on June 22, 2011 at 2:18pm

Institutional Advertising.

 

Branding via SM is very unaccountable aside from Reviews that mention people's names and they call or walk in and ask for that 'associate'.

Permalink Reply by Joe Clementi on June 22, 2011 at 2:32pm

Thanks for the discussion Michael.  I'm not sure that I totaly agree however, it is very difficult. For better discussion, I have changed it to "digital" media instead.  Hope that makes the discussion more lively?




Michael Baker said:

Institutional Advertising.

 

Branding via SM is very unaccountable aside from Reviews that mention people's names and they call or walk in and ask for that 'associate'.

Permalink Reply by Michael Baker on June 22, 2011 at 2:39pm
Multiple metrics for measuring views and clicks via google analytics. Since only about 20% of prospects call and/or e before arrival to the stores, putting a finite measure of ROI via anonymous metrics challenges direct accountabilty from digital. But, the metric activity-from Google or outside services (from clicks, to viewing times, sourcing the link derivations on SEO- to..) re: whatever extension of the internet is utilized.
Permalink Reply by Bob Gaber on August 15, 2011 at 7:02pm
Just can't post costs, have to post what the dealer is getting for the money. Where to post that information... The more the merrier.

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