Replies to This Discussion

Permalink Reply by NANCY SIMMONS on February 21, 2011 at 11:15am

Excellent story from a man with great insight!  Why do we do what we do?  Is it for the money? Is it for the passion?  Are we a victim of circumstance?  Did we inherit a position due to legacy?  Did our career start off as a "bridge" job...I will take this position until I find something else?  Did we perhaps halfway on the bridge realize we loved what we were doing?  Is it about the money or is it about the passion? 

I believe the message behind this story is if you enter a career and view it as a J-O-B, it will always be a J-O-B!  But if you enter a career, because you care, you take pride in your work, you develop goals to move ahead and daily strive towards achieving those goals, you go over and above, you stay late when the boss asks you to, looking for nothing in return, you constantly devise new and innovative ways to enhance the operations of the company, you have realized success!

Permalink Reply by Craig Lockerd on February 21, 2011 at 11:21am

Outstanding comments Nancy,I really hope a lot of people see this one....it's important
NANCY SIMMONS said:

Excellent story from a man with great insight!  Why do we do what we do?  Is it for the money? Is it for the passion?  Are we a victim of circumstance?  Did we inherit a position due to legacy?  Did our career start off as a "bridge" job...I will take this position until I find something else?  Did we perhaps halfway on the bridge realize we loved what we were doing?  Is it about the money or is it about the passion? 

I believe the message behind this story is if you enter a career and view it as a J-O-B, it will always be a J-O-B!  But if you enter a career, because you care, you take pride in your work, you develop goals to move ahead and daily strive towards achieving those goals, you go over and above, you stay late when the boss asks you to, looking for nothing in return, you constantly devise new and innovative ways to enhance the operations of the company, you have realized success!

Permalink Reply by Richard Emmons on February 21, 2011 at 12:28pm

That sure is the example of starting a career in the right frame of mind!

 

Permalink Reply by Paul Hardy on February 21, 2011 at 12:59pm

I work for the company!!

Permalink Reply by Craig Lockerd on February 21, 2011 at 2:26pm

Seems to make all the difference in the world...
Richard Emmons said:

That sure is the example of starting a career in the right frame of mind!

 

Permalink Reply by Craig Lockerd on February 21, 2011 at 2:29pm

yes sir....You know Paul since the very first minute we met and over all these years, what you just wrote is a fact. I don't know when and I don't know....but your attitude,commitment and passion for Automax will come back to you in aces's

Paul Hardy said:

I work for the company!!

Permalink Reply by Craig Lockerd on February 21, 2011 at 4:44pm

..Thanks Sandra...sooooo Company over dollars,correct?
Sandra Little said:

That is a great question. One I’ve asked myself on several occasions. After reading the comments from several people in the business I will share my story. I’m a victim of circumstance in some aspects. After investing in my very good friends company I was given this” too good to pass up” opportunity to run a BDC (something I had no previous experience in) based in south Texas, and partnering up with a woman who helped grow numerous call centers such as Cincinnati Bell, AT&T, and Direct TV. Having majored in Business in College I had that going for me, but what did I know of the auto industry? Nothing! Fortunately my friend had over 20 years experience in running dealerships, and staffed event sales, and had taken that knowledge and designed a software (with help from the Bank of America’s programmer) that no other company possessed, integrating it into our call center. I’m still learning the ins and outs of this very complexed, and at times ruthless industry. The reason I do what I do however is more that circumstance. I’m truly enjoying what I do and have great admiration for the one’s that can prosper in this industry, whether you’re a salesman on the floor, the owner of the dealership or own a company that offers tools for this industry. It's a dog eat dog world out there. One thing I’ve learned is that I have a product that sells itself. My call center combined with our proprietary software, and outstanding customer service is the key to bringing success to the dealerships, as its foundation is accountability. I’m brutally honest in nature and I receive the utmost satisfaction from helping my clients prosper. After all, in the end what will set us apart as the best BDC for the auto industry is not what we say we can do, but what we SHOW what we do.

Permalink Reply by Craig Lockerd on February 21, 2011 at 4:46pm

On our company website I wrote "If we do what we do better than anyone else does it,someone will find a way to pay us to do it!"

Permalink Reply by Craig Lockerd on February 21, 2011 at 5:36pm

Thanks

Sandra Little said:

Ah yes! That is a great way to put it Craig!

Craig Lockerd said:

On our company website I wrote "If we do what we do better than anyone else does it,someone will find a way to pay us to do it!"